Effects of mentoring on customer orientation: The moderating role of gender

Ho Kwong Kwan*, Frederick H K YIM, Xia Zhou

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

7 Citations (Scopus)

Abstract

This study investigates the effects of mentoring on employees' customer orientation in a Chinese setting by focusing on the moderating role of gender. The results from a survey of 280 employees indicate that protégés have higher levels of customer orientation than non-protégés. Moreover, protégés who receive higher levels of career and psychosocial support exhibit higher levels of customer orientation than those who receive lower levels of such support. The effects of the mentoring relationship and career support on customer orientation are stronger for women than for men. The findings are discussed in terms of the theoretical and practical implications for human resource management.

Original languageEnglish
Pages (from-to)124-140
Number of pages17
JournalAsia Pacific Journal of Human Resources
Volume53
Issue number1
DOIs
Publication statusPublished - 1 Jan 2015

Scopus Subject Areas

  • Organizational Behavior and Human Resource Management

User-Defined Keywords

  • Career support
  • Customer orientation
  • Gender
  • Mentoring
  • Psychosocial support

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