Effects of mentoring on customer orientation: The moderating role of gender

Ho Kwong Kwan*, Frederick H K YIM, Xia Zhou

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    11 Citations (Scopus)

    Abstract

    This study investigates the effects of mentoring on employees' customer orientation in a Chinese setting by focusing on the moderating role of gender. The results from a survey of 280 employees indicate that protégés have higher levels of customer orientation than non-protégés. Moreover, protégés who receive higher levels of career and psychosocial support exhibit higher levels of customer orientation than those who receive lower levels of such support. The effects of the mentoring relationship and career support on customer orientation are stronger for women than for men. The findings are discussed in terms of the theoretical and practical implications for human resource management.

    Original languageEnglish
    Pages (from-to)124-140
    Number of pages17
    JournalAsia Pacific Journal of Human Resources
    Volume53
    Issue number1
    DOIs
    Publication statusPublished - 1 Jan 2015

    Scopus Subject Areas

    • Organizational Behavior and Human Resource Management

    User-Defined Keywords

    • Career support
    • Customer orientation
    • Gender
    • Mentoring
    • Psychosocial support

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