The study proposes a model to examine effects of inconsistent CSR information on customer’s attitudes. Using a between-group experiment, results show that corporate hypocrisy is a mediator in this relationship. Corporate hypocrisy is mediated by CSR belief and company reputation. Implications are that companies should be conscious when adopting CSR activities as customers are sensible to information inconsistency, and they should maintain good reputation and enhance CSR belief as these factors can have buffering effects.
|Publication status||Published - 6 Aug 2020|
|Event||Association for Education in Journalism and Mass Communication (AEJMC) 2020 Conference - Virtual|
Duration: 6 Aug 2020 → 9 Aug 2020
|Conference||Association for Education in Journalism and Mass Communication (AEJMC) 2020 Conference|
|Abbreviated title||AEJMC 2020|
|Period||6/08/20 → 9/08/20|