Effectiveness of subway advertising in Hong Kong

Research output: Contribution to conference › Conference paper

Original language	English
Publication status	Published - Jun 2013
Event	The 12th International Conference on Research in Advertising (ICORIA 2013) - Zagreb, Croatia Duration: 27 Jun 2013 → 29 Jun 2013 http://www.europeanadvertisingacademy.org/conference2013/

Conference	The 12th International Conference on Research in Advertising (ICORIA 2013)
Country/Territory	Croatia
City	Zagreb
Period	27/06/13 → 29/06/13
Internet address	http://www.europeanadvertisingacademy.org/conference2013/

Cite this

@conference{342ae10b1a33455eaacd793079d669d9,

title = "Effectiveness of subway advertising in Hong Kong",

author = "Chan, {Kara K W} and Maggie Fung",

year = "2013",

month = jun,

language = "English",

note = "The 12th International Conference on Research in Advertising (ICORIA 2013)<br/> ; Conference date: 27-06-2013 Through 29-06-2013",

url = "http://www.europeanadvertisingacademy.org/conference2013/",

}