Effectiveness of subway advertising in Hong Kong

Kara K W Chan, Maggie Fung

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusSubmitted - Jun 2013
EventThe 12th International Conference on Research in Advertising (ICORIA 2013) - Zagreb, Croatia
Duration: 27 Jun 201329 Jun 2013

Conference

ConferenceThe 12th International Conference on Research in Advertising (ICORIA 2013)
Period27/06/1329/06/13

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