Effective Leadership for creating shared value: A cross-national study in the United States, Germany, and China

Yi-Ru Regina Chen, Shannon A. Bowen, Flora Chun-Ju Hung-Baesecke, Ansgar Zerfass, Ben Boyd

Research output: Chapter in book/report/conference proceedingConference contributionpeer-review

Abstract

Porter and Kramer’s creating shared value (CSV) has become a promising corporate social responsibility (CSR) approach since 2011, but has not been much examined in the public relations discipline. This study investigates whether stakeholders expect companies to practice CSV in comparison to intrinsic CSR, which is totally separate from profit-making. It also explores the role of leadership in implementing effective CSV as perceived by the stakeholder. A public preference for CSV over intrinsic CSR was found in a survey data of 1,784 participants in the US, Germany, and China. Effective CSV competencies were constructed as a unidimensional concept in the US, but German and Chinese viewed it as two-dimensional. Stakeholders perceived that leaders’ moral characters play a more important and core role in effective CSV compared to their altruistic and behavioral attributes. Network analysis of the perceived effective CSV-characteristics provides further implications for CSV communication.
Original languageEnglish
Title of host publicationProceedings of the 21st International Public Relations Research Conference (IPRRC)
Subtitle of host publicationTheory and Research that Drives Forward Management, Strategy, and Business Acumen in Public Relations
EditorsBora Yook, Zifei Fay Chen
Place of PublicationOrlando
PublisherInternational Public Relations Research Conference (IPRRC)
Pages78-90
Number of pages13
Publication statusPublished - Mar 2018
Event21st International Public Relations Research Conference, IPRRC 2018: Theory and Research that Drives Forward Management, Strategy, and Business Acumen in Public Relations - Orlando, Florida, United States
Duration: 8 Mar 201810 Mar 2018
https://a5522a3d-553d-4677-86c2-c4e5275200c1.filesusr.com/ugd/27a53c_13a5b0bc8ac3451fab0108c5982e9c96.pdf

Conference

Conference21st International Public Relations Research Conference, IPRRC 2018
Abbreviated title21st Annual IPRRC
Country/TerritoryUnited States
CityOrlando, Florida
Period8/03/1810/03/18
Internet address

User-Defined Keywords

  • CSR
  • CSV
  • leadership

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