Effective Leadership for creating shared value: A cross-national study in the United States, Germany, and China

Yi-Ru Regina  Chen; Shannon A. Bowen; Flora Chun-Ju Hung-Baesecke; Ansgar Zerfass; Ben Boyd

Effective Leadership for creating shared value: A cross-national study in the United States, Germany, and China

Yi-Ru Regina Chen, Shannon A. Bowen, Flora Chun-Ju Hung-Baesecke, Ansgar Zerfass, Ben Boyd

Department of Communication Studies

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Abstract

Porter and Kramer’s creating shared value (CSV) has become a promising corporate social responsibility (CSR) approach since 2011, but has not been much examined in the public relations discipline. This study investigates whether stakeholders expect companies to practice CSV in comparison to intrinsic CSR, which is totally separate from profit-making. It also explores the role of leadership in implementing effective CSV as perceived by the stakeholder. A public preference for CSV over intrinsic CSR was found in a survey data of 1,784 participants in the US, Germany, and China. Effective CSV competencies were constructed as a unidimensional concept in the US, but German and Chinese viewed it as two-dimensional. Stakeholders perceived that leaders’ moral characters play a more important and core role in effective CSV compared to their altruistic and behavioral attributes. Network analysis of the perceived effective CSV-characteristics provides further implications for CSV communication.

Original language	English
Title of host publication	Proceedings of the 21st International Public Relations Research Conference (IPRRC)
Subtitle of host publication	Theory and Research that Drives Forward Management, Strategy, and Business Acumen in Public Relations
Editors	Bora Yook, Zifei Fay Chen
Place of Publication	Orlando
Publisher	International Public Relations Research Conference (IPRRC)
Pages	78-90
Number of pages	13
Publication status	Published - Mar 2018
Event	21st International Public Relations Research Conference, IPRRC 2018: Theory and Research that Drives Forward Management, Strategy, and Business Acumen in Public Relations - Orlando, Florida, United States Duration: 8 Mar 2018 → 10 Mar 2018 https://a5522a3d-553d-4677-86c2-c4e5275200c1.filesusr.com/ugd/27a53c_13a5b0bc8ac3451fab0108c5982e9c96.pdf

Conference

Conference	21st International Public Relations Research Conference, IPRRC 2018
Abbreviated title	21st Annual IPRRC
Country/Territory	United States
City	Orlando, Florida
Period	8/03/18 → 10/03/18
Internet address	https://a5522a3d-553d-4677-86c2-c4e5275200c1.filesusr.com/ugd/27a53c_13a5b0bc8ac3451fab0108c5982e9c96.pdf

User-Defined Keywords

CSR
CSV
leadership

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

https://a5522a3d-553d-4677-86c2-c4e5275200c1.filesusr.com/ugd/27a53c_13a5b0bc8ac3451fab0108c5982e9c96.pdf

Cite this

Chen, Y.-R. R., Bowen, S. A., Hung-Baesecke, F. C.-J., Zerfass, A., & Boyd, B. (2018). Effective Leadership for creating shared value: A cross-national study in the United States, Germany, and China. In B. Yook, & Z. F. Chen (Eds.), Proceedings of the 21st International Public Relations Research Conference (IPRRC): Theory and Research that Drives Forward Management, Strategy, and Business Acumen in Public Relations (pp. 78-90). International Public Relations Research Conference (IPRRC). https://a5522a3d-553d-4677-86c2-c4e5275200c1.filesusr.com/ugd/27a53c_13a5b0bc8ac3451fab0108c5982e9c96.pdf

Chen, Yi-Ru Regina ; Bowen, Shannon A. ; Hung-Baesecke, Flora Chun-Ju et al. / Effective Leadership for creating shared value : A cross-national study in the United States, Germany, and China. Proceedings of the 21st International Public Relations Research Conference (IPRRC): Theory and Research that Drives Forward Management, Strategy, and Business Acumen in Public Relations. editor / Bora Yook ; Zifei Fay Chen. Orlando : International Public Relations Research Conference (IPRRC), 2018. pp. 78-90

@inproceedings{abb76a423ab0457a9c901338759cf258,

title = "Effective Leadership for creating shared value: A cross-national study in the United States, Germany, and China",

abstract = "Porter and Kramer{\textquoteright}s creating shared value (CSV) has become a promising corporate social responsibility (CSR) approach since 2011, but has not been much examined in the public relations discipline. This study investigates whether stakeholders expect companies to practice CSV in comparison to intrinsic CSR, which is totally separate from profit-making. It also explores the role of leadership in implementing effective CSV as perceived by the stakeholder. A public preference for CSV over intrinsic CSR was found in a survey data of 1,784 participants in the US, Germany, and China. Effective CSV competencies were constructed as a unidimensional concept in the US, but German and Chinese viewed it as two-dimensional. Stakeholders perceived that leaders{\textquoteright} moral characters play a more important and core role in effective CSV compared to their altruistic and behavioral attributes. Network analysis of the perceived effective CSV-characteristics provides further implications for CSV communication.",

keywords = "CSR, CSV, leadership",

author = "Chen, {Yi-Ru Regina} and Bowen, {Shannon A.} and Hung-Baesecke, {Flora Chun-Ju} and Ansgar Zerfass and Ben Boyd",

year = "2018",

month = mar,

language = "English",

pages = "78--90",

editor = "Yook, {Bora } and Chen, {Zifei Fay }",

booktitle = "Proceedings of the 21st International Public Relations Research Conference (IPRRC)",

publisher = "International Public Relations Research Conference (IPRRC)",

note = "21st International Public Relations Research Conference, IPRRC 2018 : Theory and Research that Drives Forward Management, Strategy, and Business Acumen in Public Relations, 21st Annual IPRRC ; Conference date: 08-03-2018 Through 10-03-2018",

url = "https://a5522a3d-553d-4677-86c2-c4e5275200c1.filesusr.com/ugd/27a53c_13a5b0bc8ac3451fab0108c5982e9c96.pdf",

}

Chen, Y-RR, Bowen, SA, Hung-Baesecke, FC-J, Zerfass, A & Boyd, B 2018, Effective Leadership for creating shared value: A cross-national study in the United States, Germany, and China. in B Yook & ZF Chen (eds), Proceedings of the 21st International Public Relations Research Conference (IPRRC): Theory and Research that Drives Forward Management, Strategy, and Business Acumen in Public Relations. International Public Relations Research Conference (IPRRC), Orlando, pp. 78-90, 21st International Public Relations Research Conference, IPRRC 2018, Orlando, Florida, United States, 8/03/18. <https://a5522a3d-553d-4677-86c2-c4e5275200c1.filesusr.com/ugd/27a53c_13a5b0bc8ac3451fab0108c5982e9c96.pdf>

Effective Leadership for creating shared value: A cross-national study in the United States, Germany, and China. / Chen, Yi-Ru Regina ; Bowen, Shannon A.; Hung-Baesecke, Flora Chun-Ju et al.
Proceedings of the 21st International Public Relations Research Conference (IPRRC): Theory and Research that Drives Forward Management, Strategy, and Business Acumen in Public Relations. ed. / Bora Yook; Zifei Fay Chen. Orlando: International Public Relations Research Conference (IPRRC), 2018. p. 78-90.

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

TY - GEN

T1 - Effective Leadership for creating shared value

T2 - 21st International Public Relations Research Conference, IPRRC 2018

AU - Chen, Yi-Ru Regina

AU - Bowen, Shannon A.

AU - Hung-Baesecke, Flora Chun-Ju

AU - Zerfass, Ansgar

AU - Boyd, Ben

PY - 2018/3

Y1 - 2018/3

N2 - Porter and Kramer’s creating shared value (CSV) has become a promising corporate social responsibility (CSR) approach since 2011, but has not been much examined in the public relations discipline. This study investigates whether stakeholders expect companies to practice CSV in comparison to intrinsic CSR, which is totally separate from profit-making. It also explores the role of leadership in implementing effective CSV as perceived by the stakeholder. A public preference for CSV over intrinsic CSR was found in a survey data of 1,784 participants in the US, Germany, and China. Effective CSV competencies were constructed as a unidimensional concept in the US, but German and Chinese viewed it as two-dimensional. Stakeholders perceived that leaders’ moral characters play a more important and core role in effective CSV compared to their altruistic and behavioral attributes. Network analysis of the perceived effective CSV-characteristics provides further implications for CSV communication.

AB - Porter and Kramer’s creating shared value (CSV) has become a promising corporate social responsibility (CSR) approach since 2011, but has not been much examined in the public relations discipline. This study investigates whether stakeholders expect companies to practice CSV in comparison to intrinsic CSR, which is totally separate from profit-making. It also explores the role of leadership in implementing effective CSV as perceived by the stakeholder. A public preference for CSV over intrinsic CSR was found in a survey data of 1,784 participants in the US, Germany, and China. Effective CSV competencies were constructed as a unidimensional concept in the US, but German and Chinese viewed it as two-dimensional. Stakeholders perceived that leaders’ moral characters play a more important and core role in effective CSV compared to their altruistic and behavioral attributes. Network analysis of the perceived effective CSV-characteristics provides further implications for CSV communication.

KW - CSR

KW - CSV

KW - leadership

M3 - Conference proceeding

SP - 78

EP - 90

BT - Proceedings of the 21st International Public Relations Research Conference (IPRRC)

A2 - Yook, Bora

A2 - Chen, Zifei Fay

PB - International Public Relations Research Conference (IPRRC)

CY - Orlando

Y2 - 8 March 2018 through 10 March 2018

ER -

Chen YRR, Bowen SA, Hung-Baesecke FCJ, Zerfass A, Boyd B. Effective Leadership for creating shared value: A cross-national study in the United States, Germany, and China. In Yook B, Chen ZF, editors, Proceedings of the 21st International Public Relations Research Conference (IPRRC): Theory and Research that Drives Forward Management, Strategy, and Business Acumen in Public Relations. Orlando: International Public Relations Research Conference (IPRRC). 2018. p. 78-90

Effective Leadership for creating shared value: A cross-national study in the United States, Germany, and China

Abstract

Conference

User-Defined Keywords

UN SDGs

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