Effect of Levy Framing on Reducing Plastic Bag Consumption

Candy K Y Ho; Shuyu Liang

Effect of Levy Framing on Reducing Plastic Bag Consumption

Department of Management, Marketing and Information Systems

Research output: Contribution to conference › Conference abstract › peer-review

Original language	English
Number of pages	3
Publication status	Published - Sept 2023
Event	Asia-Pacific Marketing Academy Annual Conference, APMA 2023: Marketing Theory and Practice Innovations in the Digital Era - School of Business, Sun Yat-sen University, Guangzhou, China Duration: 22 Sept 2023 → 24 Sept 2023 https://bus.sysu.edu.cn/article/10061 (Conference website)

Conference

Conference	Asia-Pacific Marketing Academy Annual Conference, APMA 2023
Country/Territory	China
City	Guangzhou
Period	22/09/23 → 24/09/23
Internet address	https://bus.sysu.edu.cn/article/10061 (Conference website)

User-Defined Keywords

plastic bag levy
penalty framing
cost framing
sustainable consumption

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

@conference{4ba3cd2a02204e608c0ad5568d040080,

title = "Effect of Levy Framing on Reducing Plastic Bag Consumption",

keywords = "plastic bag levy, penalty framing, cost framing, sustainable consumption",

author = "Ho, {Candy K Y} and Shuyu Liang",

year = "2023",

month = sep,

language = "English",

note = "Asia-Pacific Marketing Academy Annual Conference, APMA 2023 : Marketing Theory and Practice Innovations in the Digital Era ; Conference date: 22-09-2023 Through 24-09-2023",

url = "https://bus.sysu.edu.cn/article/10061",

}

TY - CONF

T1 - Effect of Levy Framing on Reducing Plastic Bag Consumption

AU - Ho, Candy K Y

AU - Liang, Shuyu

PY - 2023/9

Y1 - 2023/9

KW - plastic bag levy

KW - penalty framing

KW - cost framing

KW - sustainable consumption

M3 - Conference abstract

T2 - Asia-Pacific Marketing Academy Annual Conference, APMA 2023

Y2 - 22 September 2023 through 24 September 2023

ER -