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Effect of Levy Framing on Reducing Plastic Bag Consumption

Research output: Contribution to conference › Conference abstract › peer-review

Original languageEnglish
Number of pages3
Publication statusPublished - Sept 2023
EventAsia-Pacific Marketing Academy Annual Conference, APMA 2023: Marketing Theory and Practice Innovations in the Digital Era - School of Business, Sun Yat-sen University, Guangzhou, China
Duration: 22 Sept 2023 → 24 Sept 2023
https://bus.sysu.edu.cn/article/10061 (Conference website)

Conference

ConferenceAsia-Pacific Marketing Academy Annual Conference, APMA 2023
Country/TerritoryChina
CityGuangzhou
Period22/09/23 → 24/09/23
Internet address

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production

User-Defined Keywords

  • plastic bag levy
  • penalty framing
  • cost framing
  • sustainable consumption

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