Original language | English |
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Number of pages | 3 |
Publication status | Published - Sept 2023 |
Event | Asia-Pacific Marketing Academy Annual Conference, APMA 2023: Marketing Theory and Practice Innovations in the Digital Era - School of Business, Sun Yat-sen University, Guangzhou, China Duration: 22 Sept 2023 → 24 Sept 2023 https://bus.sysu.edu.cn/article/10061 (Conference website) |
Conference
Conference | Asia-Pacific Marketing Academy Annual Conference, APMA 2023 |
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Country/Territory | China |
City | Guangzhou |
Period | 22/09/23 → 24/09/23 |
Internet address |
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Scopus Subject Areas
- Marketing
User-Defined Keywords
- plastic bag levy
- penalty framing
- cost framing
- sustainable consumption