Effect of interpersonal communication and advertising viewing: A youth survey (abstract)

Kara Chan; Gerard P Prendergast

Effect of interpersonal communication and advertising viewing: A youth survey (abstract)

Kara Chan
, Gerard P Prendergast

Department of Communication Studies

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	American Academy of Advertising 2006 Conference Proceedings
Publisher	American Academy of Advertising
Pages	138
Number of pages	1
Publication status	Published - Mar 2006
Event	American Academy of Advertising 2006 Conference - Reno, Nevada, United States Duration: 30 Mar 2006 → 2 Apr 2006

Publication series

Name	American Academy of Advertising Conference Proceedings
ISSN (Print)	0883-2404

Conference

Conference	American Academy of Advertising 2006 Conference
Country/Territory	United States
City	Reno, Nevada
Period	30/03/06 → 2/04/06

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Cite this

@inproceedings{c5aa0a03c5844228a46ca0128ec9e181,

title = "Effect of interpersonal communication and advertising viewing: A youth survey (abstract)",

author = "Kara Chan and Prendergast, \{Gerard P\}",

year = "2006",

month = mar,

language = "English",

series = "American Academy of Advertising Conference Proceedings",

publisher = "American Academy of Advertising",

pages = "138",

booktitle = "American Academy of Advertising 2006 Conference Proceedings",

note = "American Academy of Advertising 2006 Conference ; Conference date: 30-03-2006 Through 02-04-2006",

}

Chan, K & Prendergast, GP 2006, Effect of interpersonal communication and advertising viewing: A youth survey (abstract). in American Academy of Advertising 2006 Conference Proceedings. American Academy of Advertising Conference Proceedings, American Academy of Advertising, pp. 138, American Academy of Advertising 2006 Conference, Reno, Nevada, United States, 30/03/06.

Effect of interpersonal communication and advertising viewing: A youth survey (abstract). / Chan, Kara; Prendergast, Gerard P.
American Academy of Advertising 2006 Conference Proceedings. American Academy of Advertising, 2006. p. 138 (American Academy of Advertising Conference Proceedings).

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

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T2 - American Academy of Advertising 2006 Conference

AU - Chan, Kara

AU - Prendergast, Gerard P

PY - 2006/3

Y1 - 2006/3

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M3 - Conference proceeding

T3 - American Academy of Advertising Conference Proceedings

SP - 138

BT - American Academy of Advertising 2006 Conference Proceedings

PB - American Academy of Advertising

Y2 - 30 March 2006 through 2 April 2006

ER -

Effect of interpersonal communication and advertising viewing: A youth survey (abstract)

Publication series

Conference

UN SDGs

Other files and links

Cite this