Eating Disorders – The Role of Advertising and Editorial

Gerard Prendergast; Douglas C. West; Leung Kwok Yan

doi:10.1007/978-3-319-11882-6_61

Eating Disorders – The Role of Advertising and Editorial

Gerard Prendergast
, Douglas C. West
, Leung Kwok Yan

Department of Management, Marketing and Information Systems

Research output: Chapter in book/report/conference proceeding › Chapter › peer-review

2 Citations (Scopus)

Abstract

The central aim of this paper is to examine the relationship between advertising and editorial and self-reports of eating disorder and body image dissatisfaction among Hong Kong females. The Eating Attitude Test (EAT) and Body Dissatisfaction sub-scale in the Eating Disorder Inventory (EDI) are employed in a survey of females in Hong Kong. The analysis indicates that overall media consumption is a positive predictor of eating disorder and body image dissatisfaction.

Original language	English
Title of host publication	Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Editors	Harlan E. Spotts
Publisher	Springer Cham
Pages	175-178
Number of pages	4
ISBN (Electronic)	9783319118826
ISBN (Print)	9783319118819
DOIs	https://doi.org/10.1007/978-3-319-11882-6_61
Publication status	Published - Oct 2014

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being

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10.1007/978-3-319-11882-6_61

Cite this

Prendergast, G., West, D. C., & Yan, L. K. (2014). Eating Disorders – The Role of Advertising and Editorial. In H. E. Spotts (Ed.), Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference : Proceedings of the Academy of Marketing Science (pp. 175-178). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Cham. https://doi.org/10.1007/978-3-319-11882-6_61

Prendergast, Gerard ; West, Douglas C. ; Yan, Leung Kwok. / Eating Disorders – The Role of Advertising and Editorial. Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference : Proceedings of the Academy of Marketing Science. editor / Harlan E. Spotts. Springer Cham, 2014. pp. 175-178 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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title = "Eating Disorders – The Role of Advertising and Editorial",

abstract = "The central aim of this paper is to examine the relationship between advertising and editorial and self-reports of eating disorder and body image dissatisfaction among Hong Kong females. The Eating Attitude Test (EAT) and Body Dissatisfaction sub-scale in the Eating Disorder Inventory (EDI) are employed in a survey of females in Hong Kong. The analysis indicates that overall media consumption is a positive predictor of eating disorder and body image dissatisfaction.",

author = "Gerard Prendergast and West, \{Douglas C.\} and Yan, \{Leung Kwok\}",

note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",

year = "2014",

month = oct,

doi = "10.1007/978-3-319-11882-6\_61",

language = "English",

isbn = "9783319118819",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

publisher = "Springer Cham",

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booktitle = "Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference",

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Prendergast, G, West, DC & Yan, LK 2014, Eating Disorders – The Role of Advertising and Editorial. in HE Spotts (ed.), Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference : Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Cham, pp. 175-178. https://doi.org/10.1007/978-3-319-11882-6_61

Eating Disorders – The Role of Advertising and Editorial. / Prendergast, Gerard; West, Douglas C.; Yan, Leung Kwok.
Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference : Proceedings of the Academy of Marketing Science. ed. / Harlan E. Spotts. Springer Cham, 2014. p. 175-178 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in book/report/conference proceeding › Chapter › peer-review

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Prendergast G, West DC, Yan LK. Eating Disorders – The Role of Advertising and Editorial. In Spotts HE, editor, Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference : Proceedings of the Academy of Marketing Science. Springer Cham. 2014. p. 175-178. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-11882-6_61

Eating Disorders – The Role of Advertising and Editorial

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UN SDGs

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