Eating Disorders – The Role of Advertising and Editorial

Gerard Prendergast, Douglas C. West, Leung Kwok Yan

Research output: Chapter in book/report/conference proceedingChapterpeer-review

2 Citations (Scopus)

Abstract

The central aim of this paper is to examine the relationship between advertising and editorial and self-reports of eating disorder and body image dissatisfaction among Hong Kong females. The Eating Attitude Test (EAT) and Body Dissatisfaction sub-scale in the Eating Disorder Inventory (EDI) are employed in a survey of females in Hong Kong. The analysis indicates that overall media consumption is a positive predictor of eating disorder and body image dissatisfaction.

Original languageEnglish
Title of host publicationProceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference
EditorsHarlan E. Spotts
PublisherSpringer Cham
Pages175-178
Number of pages4
ISBN (Electronic)9783319118826
ISBN (Print)9783319118819
DOIs
Publication statusPublished - Oct 2014

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

Scopus Subject Areas

  • Strategy and Management
  • Marketing

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