"East Buy": A Study on the Path of a Novel E-commerce Live Streaming Sales Model

Yake Yang

doi:10.54254/2754-1169/70/20231666

"East Buy": A Study on the Path of a Novel E-commerce Live Streaming Sales Model

Yake Yang^*

^*Corresponding author for this work

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Abstract

With the widespread adoption of the internet, e-commerce live streaming has become a crucial marketing tool for various e-commerce platforms. However, the lack of innovative and homogeneous live content, coupled with a uniform style among hosts, has led to a gradual decline in the advantages of e-commerce live streaming for users. Consequently, businesses and hosts are compelled to explore new live streaming models. This paper conducts a path study on the "East Buy" novel e-commerce live streaming sales model, proposing the establishment of a new consumer conceptconsumerism as a cultural identity. By utilizing a logic that combines knowledge and product-based live sales, employing multiple platforms and channels for sales, and creating a completely new live streaming ecosystem, this research offers a reference path for the development of the live streaming industry.

Original language	English
Title of host publication	Proceedings of the 2nd International Conference on Financial Technology and Business Analysis
Editors	Javier Cifuentes-Faura
Publisher	EWA Publishing
Pages	105-110
Number of pages	6
ISBN (Electronic)	9781835582725
ISBN (Print)	9781835582718
DOIs	https://doi.org/10.54254/2754-1169/70/20231666
Publication status	Published - 8 Jan 2024
Event	2nd International Conference on Financial Technology and Business Analysis - Oxford, United Kingdom Duration: 8 Nov 2023 → 8 Nov 2023 https://2023.icftba.org/ (Conference website) https://www.ewadirect.com/proceedings/aemps/volume/view/216 (Conference proceedings)

Publication series

Name	Advances in Economics Management and Political Sciences
Publisher	EWA Publishing
Volume	70
ISSN (Print)	2754-1169
ISSN (Electronic)	2754-1177

Conference

Conference	2nd International Conference on Financial Technology and Business Analysis
Country/Territory	United Kingdom
City	Oxford
Period	8/11/23 → 8/11/23
Internet address	https://2023.icftba.org/ (Conference website) https://www.ewadirect.com/proceedings/aemps/volume/view/216 (Conference proceedings)

User-Defined Keywords

Live streaming sales
cultural output
East Buy
interest-based e-commerce

Access to Document

10.54254/2754-1169/70/20231666

Cite this

@inproceedings{9bd9110efe4c4bbb80cf105f341f8ece,

title = "{"}East Buy{"}: A Study on the Path of a Novel E-commerce Live Streaming Sales Model",

abstract = "With the widespread adoption of the internet, e-commerce live streaming has become a crucial marketing tool for various e-commerce platforms. However, the lack of innovative and homogeneous live content, coupled with a uniform style among hosts, has led to a gradual decline in the advantages of e-commerce live streaming for users. Consequently, businesses and hosts are compelled to explore new live streaming models. This paper conducts a path study on the {"}East Buy{"} novel e-commerce live streaming sales model, proposing the establishment of a new consumer conceptconsumerism as a cultural identity. By utilizing a logic that combines knowledge and product-based live sales, employing multiple platforms and channels for sales, and creating a completely new live streaming ecosystem, this research offers a reference path for the development of the live streaming industry.",

keywords = "Live streaming sales, cultural output, East Buy, interest-based e-commerce",

author = "Yake Yang",

year = "2024",

month = jan,

day = "8",

doi = "10.54254/2754-1169/70/20231666",

language = "English",

isbn = "9781835582718",

series = "Advances in Economics Management and Political Sciences",

publisher = "EWA Publishing",

pages = "105--110",

editor = "Javier Cifuentes-Faura",

booktitle = "Proceedings of the 2nd International Conference on Financial Technology and Business Analysis",

note = "2nd International Conference on Financial Technology and Business Analysis ; Conference date: 08-11-2023 Through 08-11-2023",

url = "https://2023.icftba.org/, https://www.ewadirect.com/proceedings/aemps/volume/view/216",

}

Yang, Y 2024, "East Buy": A Study on the Path of a Novel E-commerce Live Streaming Sales Model. in J Cifuentes-Faura (ed.), Proceedings of the 2nd International Conference on Financial Technology and Business Analysis. Advances in Economics Management and Political Sciences, vol. 70, EWA Publishing, pp. 105-110, 2nd International Conference on Financial Technology and Business Analysis, Oxford, United Kingdom, 8/11/23. https://doi.org/10.54254/2754-1169/70/20231666

"East Buy": A Study on the Path of a Novel E-commerce Live Streaming Sales Model. / Yang, Yake.
Proceedings of the 2nd International Conference on Financial Technology and Business Analysis. ed. / Javier Cifuentes-Faura. EWA Publishing, 2024. p. 105-110 (Advances in Economics Management and Political Sciences; Vol. 70).

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

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AB - With the widespread adoption of the internet, e-commerce live streaming has become a crucial marketing tool for various e-commerce platforms. However, the lack of innovative and homogeneous live content, coupled with a uniform style among hosts, has led to a gradual decline in the advantages of e-commerce live streaming for users. Consequently, businesses and hosts are compelled to explore new live streaming models. This paper conducts a path study on the "East Buy" novel e-commerce live streaming sales model, proposing the establishment of a new consumer conceptconsumerism as a cultural identity. By utilizing a logic that combines knowledge and product-based live sales, employing multiple platforms and channels for sales, and creating a completely new live streaming ecosystem, this research offers a reference path for the development of the live streaming industry.

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KW - cultural output

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KW - interest-based e-commerce

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ER -

"East Buy": A Study on the Path of a Novel E-commerce Live Streaming Sales Model

Abstract

Publication series

Conference

User-Defined Keywords

Access to Document

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Cite this