E-Learning System Implementation: Implications from the Construal Level Theory

Candy K. Y. Ho; Weiling Ke; Hefu Liu

E-Learning System Implementation: Implications from the Construal Level Theory

Candy K. Y. Ho, Weiling Ke, Hefu Liu

School of Business

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

Abstract

Understanding the factors that affect users’ acceptance of e-learning systems is critical for the success of adopting an e-learning system. Drawing upon the Construal Level Theory and the Technology Acceptance Model, we propose that the users’ construal level of the e-learning system would interact with users’ perceptions of the system (i.e., the perceived ease of use [PEoU] and perceived usefulness [PU]) and affect their attitude toward using the system and hence usage intention. A lower construal level would strengthen the effect of PU on the respondents’ attitude toward using the system. By contrast, a higher construal level would strengthen the effect of PEoU on attitude using the system. Data collected from 131 subjects in a laboratory experiment support our research model. Theoretical contributions and implications of this research are discussed.

Original language	English
Title of host publication	PACIS 2013 Proceedings
Publisher	Association for Information Systems
Number of pages	12
Publication status	Published - 18 Jun 2013
Event	17th Pacific Asia Conference on Information Systems, PACIS 2013 - Jeju Island, Korea, Republic of Duration: 18 Jun 2013 → 22 Jun 2013 https://www.pacis2013.org/main/ https://aisel.aisnet.org/pacis2013/index.3.html

Publication series

Name	Pacific Asia Conference on Information Systems

Conference

Conference	17th Pacific Asia Conference on Information Systems, PACIS 2013
Country/Territory	Korea, Republic of
City	Jeju Island
Period	18/06/13 → 22/06/13
Internet address	https://www.pacis2013.org/main/ https://aisel.aisnet.org/pacis2013/index.3.html

User-Defined Keywords

E-learning system implementation
Construal Level Theory
Technology Acceptance Model
Perceived usefulness
Perceived ease of use

Access to Document

https://aisel.aisnet.org/pacis2013/243/

Cite this

@inproceedings{bb3eb2cf53704b69bceba9d8ca9fac0d,

title = "E-Learning System Implementation: Implications from the Construal Level Theory",

abstract = "Understanding the factors that affect users{\textquoteright} acceptance of e-learning systems is critical for the success of adopting an e-learning system. Drawing upon the Construal Level Theory and the Technology Acceptance Model, we propose that the users{\textquoteright} construal level of the e-learning system would interact with users{\textquoteright} perceptions of the system (i.e., the perceived ease of use [PEoU] and perceived usefulness [PU]) and affect their attitude toward using the system and hence usage intention. A lower construal level would strengthen the effect of PU on the respondents{\textquoteright} attitude toward using the system. By contrast, a higher construal level would strengthen the effect of PEoU on attitude using the system. Data collected from 131 subjects in a laboratory experiment support our research model. Theoretical contributions and implications of this research are discussed.",

keywords = "E-learning system implementation, Construal Level Theory, Technology Acceptance Model, Perceived usefulness, Perceived ease of use",

author = "Ho, {Candy K. Y.} and Weiling Ke and Hefu Liu",

year = "2013",

month = jun,

day = "18",

language = "English",

series = "Pacific Asia Conference on Information Systems",

publisher = "Association for Information Systems",

booktitle = "PACIS 2013 Proceedings",

address = "United States",

note = "17th Pacific Asia Conference on Information Systems, PACIS 2013 ; Conference date: 18-06-2013 Through 22-06-2013",

url = "https://www.pacis2013.org/main/, https://aisel.aisnet.org/pacis2013/index.3.html",

}

Ho, CKY, Ke, W & Liu, H 2013, E-Learning System Implementation: Implications from the Construal Level Theory. in PACIS 2013 Proceedings., 243, Pacific Asia Conference on Information Systems, Association for Information Systems, 17th Pacific Asia Conference on Information Systems, PACIS 2013, Jeju Island, Korea, Republic of, 18/06/13. <https://aisel.aisnet.org/pacis2013/243/>

TY - GEN

T1 - E-Learning System Implementation

T2 - 17th Pacific Asia Conference on Information Systems, PACIS 2013

AU - Ho, Candy K. Y.

AU - Ke, Weiling

AU - Liu, Hefu

PY - 2013/6/18

Y1 - 2013/6/18

N2 - Understanding the factors that affect users’ acceptance of e-learning systems is critical for the success of adopting an e-learning system. Drawing upon the Construal Level Theory and the Technology Acceptance Model, we propose that the users’ construal level of the e-learning system would interact with users’ perceptions of the system (i.e., the perceived ease of use [PEoU] and perceived usefulness [PU]) and affect their attitude toward using the system and hence usage intention. A lower construal level would strengthen the effect of PU on the respondents’ attitude toward using the system. By contrast, a higher construal level would strengthen the effect of PEoU on attitude using the system. Data collected from 131 subjects in a laboratory experiment support our research model. Theoretical contributions and implications of this research are discussed.

AB - Understanding the factors that affect users’ acceptance of e-learning systems is critical for the success of adopting an e-learning system. Drawing upon the Construal Level Theory and the Technology Acceptance Model, we propose that the users’ construal level of the e-learning system would interact with users’ perceptions of the system (i.e., the perceived ease of use [PEoU] and perceived usefulness [PU]) and affect their attitude toward using the system and hence usage intention. A lower construal level would strengthen the effect of PU on the respondents’ attitude toward using the system. By contrast, a higher construal level would strengthen the effect of PEoU on attitude using the system. Data collected from 131 subjects in a laboratory experiment support our research model. Theoretical contributions and implications of this research are discussed.

KW - E-learning system implementation

KW - Construal Level Theory

KW - Technology Acceptance Model

KW - Perceived usefulness

KW - Perceived ease of use

UR - https://aisel.aisnet.org/pacis2013/

M3 - Conference proceeding

T3 - Pacific Asia Conference on Information Systems

BT - PACIS 2013 Proceedings

PB - Association for Information Systems

Y2 - 18 June 2013 through 22 June 2013

ER -

E-Learning System Implementation: Implications from the Construal Level Theory

Abstract

Publication series

Conference

User-Defined Keywords

Access to Document

Other files and links

Fingerprint

Cite this