E-learning system implementation: Implications from the construal level theory

Ka Yan Ho, Weiling Ke, Hefu Liu

Research output: Chapter in book/report/conference proceedingConference contributionpeer-review

Abstract

Understanding the factors that affect users’ acceptance of e-learning systems is critical for the success of adopting an e-learning system. Drawing upon the Construal Level Theory and the Technology Acceptance Model, we propose that the users’ construal level of the e-learning system would interact with users’ perceptions of the system (i.e., the perceived ease of use [PEoU] and perceived usefulness [PU]) and affect their attitude toward using the system and hence usage intention. A lower construal level would strengthen the effect of PU on the respondents’ attitude toward using the system. By contrast, a higher construal level would strengthen the effect of PEoU on attitude using the system. Data collected from 131 subjects in a laboratory experiment support our research model. Theoretical contributions and implications of this research are discussed.

Original languageEnglish
Title of host publicationPACIS 2013 Proceedings
Publication statusPublished - Jun 2013
Event2013 Pacific-Asia Conference on Information Systems (PACIS 2013) - Jeju, South Korea
Duration: 18 Jun 201322 Jun 2013

Conference

Conference2013 Pacific-Asia Conference on Information Systems (PACIS 2013)
Period18/06/1322/06/13

User-Defined Keywords

  • E-learning system implementation
  • Construal Level Theory
  • Technology Acceptance Model
  • Perceived usefulness
  • Perceived ease of use

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