Abstract
The effective strategies for e-commercializing an Internet business operations were discussed. The strategic grid, strategies, and implementation processes were developed and discussed to help managers isolate potential problems before finalizing their plans to create e-business operations. It was suggested that e-commercialization must go beyond creating a Web site of adding shopping information about products and services. The appropriate strategic approach leads to a result-based business plan focusing on a salable or usable product.
| Original language | English |
|---|---|
| Pages (from-to) | 83-87 |
| Number of pages | 5 |
| Journal | Communications of the ACM |
| Volume | 46 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - Feb 2003 |
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