The effective strategies for e-commercializing an Internet business operations were discussed. The strategic grid, strategies, and implementation processes were developed and discussed to help managers isolate potential problems before finalizing their plans to create e-business operations. It was suggested that e-commercialization must go beyond creating a Web site of adding shopping information about products and services. The appropriate strategic approach leads to a result-based business plan focusing on a salable or usable product.
|Number of pages||5|
|Journal||Communications of the ACM|
|Publication status||Published - Feb 2003|
Scopus Subject Areas
- Computer Science(all)