E-commercializing business operations

Xinping SHI*, Philip C. Wright

*Corresponding author for this work

Research output: Contribution to journalReview articlepeer-review

2 Citations (Scopus)

Abstract

The effective strategies for e-commercializing an Internet business operations were discussed. The strategic grid, strategies, and implementation processes were developed and discussed to help managers isolate potential problems before finalizing their plans to create e-business operations. It was suggested that e-commercialization must go beyond creating a Web site of adding shopping information about products and services. The appropriate strategic approach leads to a result-based business plan focusing on a salable or usable product.

Original languageEnglish
Pages (from-to)83-87
Number of pages5
JournalCommunications of the ACM
Volume46
Issue number2
DOIs
Publication statusPublished - Feb 2003

Scopus Subject Areas

  • Computer Science(all)

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