TY - JOUR
T1 - Dynamics of Rater Differences in Assessing the Age Appropriateness of Media Content
T2 - A Multilevel Moderated Mediation Analysis
AU - Feng, Guangchao
AU - Zhu, Shan
N1 - Funding Information:
This research is supported in part by a grant of the National Social Science Foundation of China (Grant No. 18BXW082). The authors would like to thank the editor and the anonymous reviewers for their most constructive comments and suggestions.
Publisher Copyright:
© 2022 Broadcast Education Association.
PY - 2022/1/1
Y1 - 2022/1/1
N2 - Using data obtained from the Common Sense Media website, this study aimed to examine the dynamics that cause differences in age ratings of media content. The study revealed significant differences in age and likability ratings among the raters. Multilevel moderated mediation modeling also showed that the differences in age ratings between the raters were moderated by three content valence variables (extent of negativity, positivity, and consumerism) and that the mediation effects of likability on the rater differences in age ratings were also moderated by the content valence, particularly the extent of negativity and positivity.
AB - Using data obtained from the Common Sense Media website, this study aimed to examine the dynamics that cause differences in age ratings of media content. The study revealed significant differences in age and likability ratings among the raters. Multilevel moderated mediation modeling also showed that the differences in age ratings between the raters were moderated by three content valence variables (extent of negativity, positivity, and consumerism) and that the mediation effects of likability on the rater differences in age ratings were also moderated by the content valence, particularly the extent of negativity and positivity.
UR - https://www.ingentaconnect.com/content/routledg/jbem/2022/00000066/00000001/art00004
UR - http://www.scopus.com/inward/record.url?scp=85124314924&partnerID=8YFLogxK
U2 - 10.1080/08838151.2021.1964502
DO - 10.1080/08838151.2021.1964502
M3 - Journal article
SN - 0883-8151
VL - 66
SP - 68
EP - 88
JO - Journal of Broadcasting and Electronic Media
JF - Journal of Broadcasting and Electronic Media
IS - 1
ER -