Double-Edged Effects of Incentives in Distribution Channels (Extended Abstract)

Flora F. Gu, Danny T Wang

    Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

    Original languageEnglish
    Title of host publicationProceedings of Winter Marketing Academic Conference 2017: Better Marketing for a Better World
    EditorsRajesh Chandy, Jeffrey Inman, Christine Moorman
    Place of PublicationOlando, FL
    PublisherAmerican Marketing Association
    PagesC-13
    ISBN (Print)9781510844063
    Publication statusPublished - Feb 2017
    EventWinter Marketing Academic Conference 2017: Better Marketing for a Better World - Orlando, United States
    Duration: 17 Feb 201719 Feb 2017

    Publication series

    NameProceedings of AMA Winter Marketing Academic Conference
    Volume28
    NameAMA Educators Proceedings
    Volume28

    Conference

    ConferenceWinter Marketing Academic Conference 2017
    Country/TerritoryUnited States
    CityOrlando
    Period17/02/1719/02/17

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