Double-Edged Effects of Incentives in Distribution Channels (Extended Abstract)

Flora F. Gu; Danny T Wang

Double-Edged Effects of Incentives in Distribution Channels (Extended Abstract)

Research output: Chapter in book/report/conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of Winter Marketing Academic Conference 2017: Better Marketing for a Better World
Editors	Rajesh Chandy, Jeffrey Inman, Christine Moorman
Place of Publication	Olando, FL
Publisher	American Marketing Association
Pages	C-13
ISBN (Print)	9781510844063
Publication status	Published - Feb 2017
Event	Winter Marketing Academic Conference 2017: Better Marketing for a Better World - Orlando, United States Duration: 17 Feb 2017 → 19 Feb 2017

Publication series

Name	Proceedings of AMA Winter Marketing Academic Conference
Volume	28

Name	AMA Educators Proceedings
Volume	28

Conference

Conference	Winter Marketing Academic Conference 2017
Country/Territory	United States
City	Orlando
Period	17/02/17 → 19/02/17

Cite this

Gu, F. F., & Wang, D. T. (2017). Double-Edged Effects of Incentives in Distribution Channels (Extended Abstract). In R. Chandy, J. Inman, & C. Moorman (Eds.), Proceedings of Winter Marketing Academic Conference 2017: Better Marketing for a Better World (pp. C-13). (Proceedings of AMA Winter Marketing Academic Conference; Vol. 28), (AMA Educators Proceedings; Vol. 28). American Marketing Association.

Gu, Flora F. ; Wang, Danny T. / Double-Edged Effects of Incentives in Distribution Channels (Extended Abstract). Proceedings of Winter Marketing Academic Conference 2017: Better Marketing for a Better World. editor / Rajesh Chandy ; Jeffrey Inman ; Christine Moorman. Olando, FL : American Marketing Association, 2017. pp. C-13 (Proceedings of AMA Winter Marketing Academic Conference). (AMA Educators Proceedings).

@inproceedings{fbb0e9359d6043ceaf6ce827045ec2ce,

title = "Double-Edged Effects of Incentives in Distribution Channels (Extended Abstract)",

author = "Gu, {Flora F.} and Wang, {Danny T}",

year = "2017",

month = feb,

language = "English",

isbn = "9781510844063",

series = "Proceedings of AMA Winter Marketing Academic Conference",

publisher = "American Marketing Association",

pages = "C--13",

editor = "Rajesh Chandy and Inman, {Jeffrey } and Moorman, {Christine }",

booktitle = "Proceedings of Winter Marketing Academic Conference 2017: Better Marketing for a Better World",

address = "United States",

note = "Winter Marketing Academic Conference 2017 : Better Marketing for a Better World ; Conference date: 17-02-2017 Through 19-02-2017",

}

Gu, FF & Wang, DT 2017, Double-Edged Effects of Incentives in Distribution Channels (Extended Abstract). in R Chandy, J Inman & C Moorman (eds), Proceedings of Winter Marketing Academic Conference 2017: Better Marketing for a Better World. Proceedings of AMA Winter Marketing Academic Conference, vol. 28, AMA Educators Proceedings, vol. 28, American Marketing Association, Olando, FL, pp. C-13, Winter Marketing Academic Conference 2017, Orlando, Florida, United States, 17/02/17.

Double-Edged Effects of Incentives in Distribution Channels (Extended Abstract). / Gu, Flora F.; Wang, Danny T.

Proceedings of Winter Marketing Academic Conference 2017: Better Marketing for a Better World. ed. / Rajesh Chandy; Jeffrey Inman; Christine Moorman. Olando, FL : American Marketing Association, 2017. p. C-13 (Proceedings of AMA Winter Marketing Academic Conference; Vol. 28), (AMA Educators Proceedings; Vol. 28).

Research output: Chapter in book/report/conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Double-Edged Effects of Incentives in Distribution Channels (Extended Abstract)

AU - Gu, Flora F.

AU - Wang, Danny T

PY - 2017/2

Y1 - 2017/2

UR - https://www.proceedings.com/35263.html

M3 - Conference contribution

SN - 9781510844063

T3 - Proceedings of AMA Winter Marketing Academic Conference

SP - C-13

BT - Proceedings of Winter Marketing Academic Conference 2017: Better Marketing for a Better World

A2 - Chandy, Rajesh

A2 - Inman, Jeffrey

A2 - Moorman, Christine

PB - American Marketing Association

CY - Olando, FL

T2 - Winter Marketing Academic Conference 2017

Y2 - 17 February 2017 through 19 February 2017

ER -

Gu FF, Wang DT. Double-Edged Effects of Incentives in Distribution Channels (Extended Abstract). In Chandy R, Inman J, Moorman C, editors, Proceedings of Winter Marketing Academic Conference 2017: Better Marketing for a Better World. Olando, FL: American Marketing Association. 2017. p. C-13. (Proceedings of AMA Winter Marketing Academic Conference). (AMA Educators Proceedings).

Double-Edged Effects of Incentives in Distribution Channels (Extended Abstract)

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