Double-Edged Effects of Incentives in Distribution Channels (Extended Abstract)

Flora F. Gu, Danny T Wang

Research output: Chapter in book/report/conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of Winter Marketing Academic Conference 2017: Better Marketing for a Better World
EditorsRajesh Chandy, Jeffrey Inman, Christine Moorman
Place of PublicationOlando, FL
PublisherAmerican Marketing Association
PagesC-13
ISBN (Print)9781510844063
Publication statusPublished - Feb 2017
EventWinter Marketing Academic Conference 2017: Better Marketing for a Better World - Orlando, United States
Duration: 17 Feb 201719 Feb 2017

Publication series

NameProceedings of AMA Winter Marketing Academic Conference
Volume28
NameAMA Educators Proceedings
Volume28

Conference

ConferenceWinter Marketing Academic Conference 2017
Country/TerritoryUnited States
CityOrlando
Period17/02/1719/02/17

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