“Don't treat us like we're so stupid and naive”: Toward an ethnography of soap opera viewers

Ellen Elizabeth Seiter, Hans Borchers, Gabriele Kreutzner, Eva-Maria Warth

Research output: Chapter in book/report/conference proceedingChapterpeer-review

Abstract

During the summer of 1986, the Tubingen Soap Opera Project team conducted twenty-six ethnographic interviews with viewers in western Oregon. The first part of this paper places our study within the context of recent ethnographic work on particular social audiences of popular texts and describes our research design. The second part gives a preliminary report of our analyses and is divided into three sections: 1) soap operas in the context of everyday life for women working in the home; 2) how viewers construct the soap opera as a text; and 3) a feminist approach to the issue of gender and genre. Finally, we take a discursive approach to the interviews conducted by Kreutzner, Warth, and Seiter in all-female groups in our postscript on gendered discourse.
Original languageEnglish
Title of host publicationRemote Control
Subtitle of host publicationTelevision, Audiences, and Cultural Power
EditorsEllen Seiter, Hans Borchers, Gabriele Kreutzner, Eva-Maria Warth
Place of PublicationLondon
PublisherRoutledge
Chapter12
Pages223-247
Number of pages25
Edition1st
ISBN (Electronic)9780203768976
ISBN (Print)9780415839525, 9781138985100
DOIs
Publication statusPublished - 1991

Publication series

NameRoutledge Library Editions: Television
Volume13

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