Domestic Matters: IKEA Catalogues, the Good Home and the Changing Aspirations of Urban Chinese

Research output: Chapter in book/report/conference proceedingChapterpeer-review


Taking IKEA catalogues from 2010 to 2017 as the objects of analysis, this chapter examines how this global furniture retailer constructs the ideal homes that offer Chinese consumers aspirations for good homes and good lives, and their cultural implications. We argue that IKEA’s popularity in China is attributed to a ‘cultural odourlessness’, which, for its ease in travelling globally, has also become an odour in itself in the Chinese context. In its global circulation, IKEA’s transcultural odourlessness attracts – rather than rejects – diverse translocal experiences of different places and therefore powerfully enriches and pluralises senses of place. IKEA exemplifies how transcultural flows de-territorialise and re-territorialise home, endlessly pluralising senses of home.
Original languageEnglish
Title of host publicationChanging Senses of Place
Subtitle of host publicationNavigating Global Challenges
EditorsChristopher M. Raymond, Lynne C. Manzo, Daniel R. Williams, Andrés Di Masso, Timo von Wirth
PublisherCambridge University Press
Number of pages16
ISBN (Electronic)9781108769471
ISBN (Print)9781108477260
Publication statusPublished - 15 Jul 2021

Scopus Subject Areas

  • Arts and Humanities(all)
  • General
  • General Social Sciences
  • Economics, Econometrics and Finance(all)

User-Defined Keywords

  • IKEA
  • transcultural odourlessness
  • aspirations
  • senses of place
  • urban Chinese


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