Does VR Attract Visitors? The Mediating Effect of Presence on Consumer Response in Tourism Advertising Using Virtual Reality

Wai Han Lo; Benjamin Ka Lun Cheng

Does VR Attract Visitors? The Mediating Effect of Presence on Consumer Response in Tourism Advertising Using Virtual Reality

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - 7 Aug 2018
Event	101st Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 2018: Strengthening Our Community: Working Together to Build Scholars, Educators, and Engaged Academic Citizens - , United States Duration: 6 Aug 2018 → 9 Aug 2018 https://www.yumpu.com/en/document/view/61949470/2018-aejmc-conference-program (Link to conference programme)

Conference

Conference	101st Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 2018
Country/Territory	United States
Period	6/08/18 → 9/08/18
Internet address	https://www.yumpu.com/en/document/view/61949470/2018-aejmc-conference-program (Link to conference programme)

Cite this

@conference{e7509bcb39ba4daf9ba392078e3eb8bb,

title = "Does VR Attract Visitors? The Mediating Effect of Presence on Consumer Response in Tourism Advertising Using Virtual Reality",

author = "Lo, {Wai Han} and Cheng, {Benjamin Ka Lun}",

year = "2018",

month = aug,

day = "7",

language = "English",

note = "101st Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 2018 : Strengthening Our Community: Working Together to Build Scholars, Educators, and Engaged Academic Citizens ; Conference date: 06-08-2018 Through 09-08-2018",

url = "https://www.yumpu.com/en/document/view/61949470/2018-aejmc-conference-program",

}

Does VR Attract Visitors? The Mediating Effect of Presence on Consumer Response in Tourism Advertising Using Virtual Reality. / Lo, Wai Han; Cheng, Benjamin Ka Lun.
2018. Paper presented at 101st Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 2018, Washington, United States.

Research output: Contribution to conference › Conference paper › peer-review

TY - CONF

T1 - Does VR Attract Visitors? The Mediating Effect of Presence on Consumer Response in Tourism Advertising Using Virtual Reality

AU - Lo, Wai Han

AU - Cheng, Benjamin Ka Lun

PY - 2018/8/7

Y1 - 2018/8/7

M3 - Conference paper

T2 - 101st Annual Conference of Association for Education in Journalism and Mass Communication, AEJMC 2018

Y2 - 6 August 2018 through 9 August 2018

ER -