Does virtual reality attract visitors? The mediating effect of presence on consumer response in virtual reality tourism advertising

Wai Han LO*, Ka Lun Benjamin Cheng

*Corresponding author for this work

Research output: Contribution to journal › Journal article › peer-review

100 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Does virtual reality attract visitors? The mediating effect of presence on consumer response in virtual reality tourism advertising'. Together they form a unique fingerprint.

Keyphrases

Psychology

Social Sciences