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Does Sadness Sell? The Use of Negative Emotions in Fundraising Appeals: Fundraising Strategies for For-profit and Nonprofit Organizations

  • Connie Li
  • , Shirley Y Y Cheng
  • , Gerard P Prendergast*
    • *Corresponding author for this work

Research output: Contribution to journal › Journal article › peer-review

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Psychology

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Economics, Econometrics and Finance