Does personality congruence explain luxury brand attachment? The results of an international research study
- Raffaele Donvito*
- , Gaetano Aiello
- , Laura Grazzini
- , Bruno Godey
- , Daniele Pederzoli
- , Klaus Peter Wiedmann
- , Chris Halliburton
- , Priscilla Chan
- , Junji Tsuchiya
- , Irina Ivanovna Skorobogatykh
- , Hyunjoo Oh
- , Rahul Singh
- , Mike Ewing
- , Yuri Lee
- , Li Fei
- , Cindy Rong Chen
- , Noel Y M Siu
*Corresponding author for this work
Research output: Contribution to journal › Journal article › peer-review
38
Citations
(Scopus)