Abstract
Most innovation research tends to focus on manufacturing situations, yet in the 1990s more innovations occur in retail and service businesses. Numerous factors may lead to innovation in the service context. This paper focuses on the relationship between one such variable, namely corporate entrepreneurship, and innovation in service firms. In particular, this paper asks to what extent the service firm that fosters entrepreneurial behaviour benefits in terms of innovations. Executives from a cross-section of firms were surveyed by mail. Results showed that there was no significant relationship between corporate entrepreneurship and the level of innovation. Thus a culture of corporate entrepreneurship within the firm probably provides a healthier environment for innovations to be developed, but it is not enough.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 1997 World Marketing Congress |
| Editors | Samsinar MD Sidin, Ajay K. Manrai |
| Publisher | Springer Cham |
| Pages | 639-645 |
| Number of pages | 7 |
| Edition | 1st |
| ISBN (Electronic) | 9783319173207 |
| ISBN (Print) | 9783319173191, 9783319369440 |
| DOIs | |
| Publication status | Published - 25 Jun 2015 |
| Event | 1997 AMS World Marketing Congress - Kuala Lumpur, Malaysia Duration: 24 Jun 1997 → 27 Jun 1997 https://link.springer.com/book/10.1007/978-3-319-17320-7 |
Publication series
| Name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
|---|---|
| ISSN (Print) | 2363-6165 |
| ISSN (Electronic) | 2363-6173 |
Conference
| Conference | 1997 AMS World Marketing Congress |
|---|---|
| Country/Territory | Malaysia |
| City | Kuala Lumpur |
| Period | 24/06/97 → 27/06/97 |
| Internet address |
User-Defined Keywords
- Corporate Entrepreneurship
- Harvard Business Review
- Product Development Process
- Service Firm
- Strategic Management Journal
