Does brand parody hurt your brand? findings from an exploratory experiment

Research output: Contribution to conference › Conference paper

Original language	English
Publication status	Published - Jul 2010
Event	International Conference on Business And Information (BAI 2010) - Kitakyushu, Japan Duration: 5 Jul 2010 → 7 Jul 2010

Conference	International Conference on Business And Information (BAI 2010)
Period	5/07/10 → 7/07/10

Cite this

@conference{d7a81e4825d445a19f0f8c6568b3f526,

title = "Does brand parody hurt your brand? findings from an exploratory experiment",

author = "Tsang, {Sze Lung} and Nan Zhou",

year = "2010",

month = jul,

language = "English",

note = "International Conference on Business And Information (BAI 2010) ; Conference date: 05-07-2010 Through 07-07-2010",

}