Does brand parody hurt your brand? findings from an exploratory experiment

Sze Lung Tsang, Nan Zhou

    Research output: Contribution to conferenceConference paper

    Original languageEnglish
    Publication statusPublished - Jul 2010
    EventInternational Conference on Business And Information (BAI 2010) - Kitakyushu, Japan
    Duration: 5 Jul 20107 Jul 2010

    Conference

    ConferenceInternational Conference on Business And Information (BAI 2010)
    Period5/07/107/07/10

    Cite this