Does brand parody hurt your brand? findings from an exploratory experiment

Sze Lung Tsang, Nan Zhou

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusSubmitted - Jul 2010
EventInternational Conference on Business And Information (BAI 2010) - Kitakyushu, Japan
Duration: 5 Jul 20107 Jul 2010

Conference

ConferenceInternational Conference on Business And Information (BAI 2010)
Period5/07/107/07/10

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