Do Social Institutions Matter to Markets in Transition? Investigating Consumer Sentiment in China

Chi Kin (Bennett) Yim, Kineta HUNG, Nan Zhou, Jonathan J.H. Zhu

Research output: Contribution to journalArticlepeer-review

Abstract

This study assesses the impacts of the social institutions of a transitional economy on its market by examining how China’s political, economic and cultural institutions influence consumers’ sentiment and their purchase planning behaviors. We propose and empirically validate a four‐factor model of consumer sentiment that captures the impacts of these powerful social institutions. The validity of the model was supported with data from a multi‐level stratified survey that involved 9 cities and 3,960 consumers across a number of product categories. Our findings confirm the salience of social institutions in affecting consumers’ sentiment as well as their consumption behaviors in China.
Original languageEnglish
Pages (from-to)47-66
Number of pages20
JournalMultinational Business Review
Volume14
Issue number2
DOIs
Publication statusPublished - 2006

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