Do I Switch? Understanding Users' Intention to Switch between Social Network Sites

Liu Fei; Xiao Bo

doi:10.1109/HICSS.2014.76

Do I Switch? Understanding Users' Intention to Switch between Social Network Sites

Liu Fei
, Xiao Bo

Department of Computer Science

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

22 Citations (Scopus)

Abstract

With the growing popularity of online social network sites (SNSs) and increasing competition among the leading players, users' switching behavior between different SNSs becomes an issue of great interest to information systems researchers and practitioners, as user retention is the key to the success of SNSs. In this paper, we draw from the push-pull-mooring model and the uses and gratification theory to investigate factors influencing SNS users' switching behavior. The results of a survey on current Facebook users show that both dissatisfaction with the original SNS and relative attractiveness of the competitive SNS exert strong positive impact on users' decision to switch to the competitive SNS. Moreover, switching costs not only reduce users' switching intention directly but also mitigate the impact of dissatisfaction and relative attractiveness on users' switching intention. This study has important contributions both to research and to practice.

Original language	English
Title of host publication	Proceedings of the 47th Annual Hawaii International Conference on System Sciences, HICSS 2014
Publisher	IEEE
Pages	551-560
Number of pages	10
ISBN (Electronic)	9781479925049
DOIs	https://doi.org/10.1109/HICSS.2014.76
Publication status	Published - 6 Jan 2014
Event	47th Annual Hawaii International Conference on System Sciences, HICSS 2014 - Waikoloa, HI, United States Duration: 6 Jan 2014 → 9 Jan 2014

Publication series

Name	Proceedings of the Annual Hawaii International Conference on System Sciences
ISSN (Print)	1530-1605

Conference

Conference	47th Annual Hawaii International Conference on System Sciences, HICSS 2014
Country/Territory	United States
City	Waikoloa, HI
Period	6/01/14 → 9/01/14

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

User-Defined Keywords

switching behavior
switching intention
social network sites
SNSs
social media

Access to Document

10.1109/HICSS.2014.76

Cite this

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title = "Do I Switch? Understanding Users' Intention to Switch between Social Network Sites",

abstract = "With the growing popularity of online social network sites (SNSs) and increasing competition among the leading players, users' switching behavior between different SNSs becomes an issue of great interest to information systems researchers and practitioners, as user retention is the key to the success of SNSs. In this paper, we draw from the push-pull-mooring model and the uses and gratification theory to investigate factors influencing SNS users' switching behavior. The results of a survey on current Facebook users show that both dissatisfaction with the original SNS and relative attractiveness of the competitive SNS exert strong positive impact on users' decision to switch to the competitive SNS. Moreover, switching costs not only reduce users' switching intention directly but also mitigate the impact of dissatisfaction and relative attractiveness on users' switching intention. This study has important contributions both to research and to practice.",

keywords = "switching behavior, switching intention, social network sites, SNSs, social media",

author = "Liu Fei and Xiao Bo",

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year = "2014",

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doi = "10.1109/HICSS.2014.76",

language = "English",

series = "Proceedings of the Annual Hawaii International Conference on System Sciences",

publisher = "IEEE",

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Fei, L & Bo, X 2014, Do I Switch? Understanding Users' Intention to Switch between Social Network Sites. in Proceedings of the 47th Annual Hawaii International Conference on System Sciences, HICSS 2014. Proceedings of the Annual Hawaii International Conference on System Sciences, IEEE, pp. 551-560, 47th Annual Hawaii International Conference on System Sciences, HICSS 2014, Waikoloa, HI, United States, 6/01/14. https://doi.org/10.1109/HICSS.2014.76

Do I Switch? Understanding Users' Intention to Switch between Social Network Sites. / Fei, Liu; Bo, Xiao.
Proceedings of the 47th Annual Hawaii International Conference on System Sciences, HICSS 2014. IEEE, 2014. p. 551-560 (Proceedings of the Annual Hawaii International Conference on System Sciences).

Research output: Chapter in book/report/conference proceeding › Conference proceeding › peer-review

TY - GEN

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AU - Bo, Xiao

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AB - With the growing popularity of online social network sites (SNSs) and increasing competition among the leading players, users' switching behavior between different SNSs becomes an issue of great interest to information systems researchers and practitioners, as user retention is the key to the success of SNSs. In this paper, we draw from the push-pull-mooring model and the uses and gratification theory to investigate factors influencing SNS users' switching behavior. The results of a survey on current Facebook users show that both dissatisfaction with the original SNS and relative attractiveness of the competitive SNS exert strong positive impact on users' decision to switch to the competitive SNS. Moreover, switching costs not only reduce users' switching intention directly but also mitigate the impact of dissatisfaction and relative attractiveness on users' switching intention. This study has important contributions both to research and to practice.

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Do I Switch? Understanding Users' Intention to Switch between Social Network Sites

Abstract

Publication series

Conference

UN SDGs

User-Defined Keywords

Access to Document

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