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Do digital platforms promote or hinder corporate brand prestige?
Sin Yan Tse
*
,
Danny T. Wang
, Man Lai Cheung
, Wilson K.S. Leung
*
Corresponding author for this work
Department of Management, Marketing and Information Systems
Research output
:
Contribution to journal
›
Journal article
›
peer-review
18
Citations (Scopus)
Overview
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Keyphrases
Digital Platforms
100%
Corporate Brand
100%
Brand Prestige
100%
Social Function
38%
Technical Function
38%
Brand Imitation
23%
China
15%
Platform Function
15%
Market Uncertainty
15%
Marketing Brand
15%
Regression Analysis
7%
Design Methodology
7%
Resource-based View of the Firm
7%
Moderating Role
7%
Marketing Literature
7%
Double-edged Sword Effect
7%
Institutional Factors
7%
Future Research Avenues
7%
Institutional Context
7%
Potential Moderators
7%
Marketing Studies
7%
Brand Building
7%
Operational Efficiency
7%
Common Method Bias
7%
Unfavourable Environment
7%
Institutional Boundaries
7%
Digital Evolution
7%
Moderated Regression
7%
Factor Markets
7%
Economics, Econometrics and Finance
Marketing
100%
Brand Architecture
100%
Resource-Based View
50%
Psychology
Regression Model
100%
Regression Analysis
100%
Social Sciences
Digital Platform
100%
Social Function
38%
China
15%
Institutional Factors
7%
SPSS Statistics
7%
Design Methodology
7%
Resource-Based View
7%
Practical Implication
7%
Computer Science
Digital Platform
100%
Boundary Condition
7%
Underlying Mechanism
7%
Operational Efficiency
7%