Do Actions Speak Louder than Voices? The Impact of Observational Learning and Electronic Word of Mouth on Consumer Purchase Decisions and the Moderating Role of Consumer Expertise.

Bo Xiao; Christy M K Cheung; Ivy L.B. Liu

Do Actions Speak Louder than Voices? The Impact of Observational Learning and Electronic Word of Mouth on Consumer Purchase Decisions and the Moderating Role of Consumer Expertise.

Bo Xiao, Christy M K Cheung, Ivy L.B. Liu

Research output: Contribution to conference › Conference paper

Original language	English
Publication status	Published - Dec 2011
Event	The Tenth Annual Pre-ICIS Workshop on HCI Research in MIS - Shanghai, China Duration: 4 Dec 2011 → …

Conference

Conference	The Tenth Annual Pre-ICIS Workshop on HCI Research in MIS
Period	4/12/11 → …

Cite this

@conference{db0fe3ba4fe14460b02eb93b2f1a9bff,

title = "Do Actions Speak Louder than Voices? The Impact of Observational Learning and Electronic Word of Mouth on Consumer Purchase Decisions and the Moderating Role of Consumer Expertise.",

author = "Bo Xiao and Cheung, {Christy M K} and Liu, {Ivy L.B.}",

year = "2011",

month = dec,

language = "English",

note = "The Tenth Annual Pre-ICIS Workshop on HCI Research in MIS ; Conference date: 04-12-2011",

}

Do Actions Speak Louder than Voices? The Impact of Observational Learning and Electronic Word of Mouth on Consumer Purchase Decisions and the Moderating Role of Consumer Expertise. / Xiao, Bo; Cheung, Christy M K; Liu, Ivy L.B.
2011. Paper presented at The Tenth Annual Pre-ICIS Workshop on HCI Research in MIS.

Research output: Contribution to conference › Conference paper

TY - CONF

T1 - Do Actions Speak Louder than Voices? The Impact of Observational Learning and Electronic Word of Mouth on Consumer Purchase Decisions and the Moderating Role of Consumer Expertise.

AU - Xiao, Bo

AU - Cheung, Christy M K

AU - Liu, Ivy L.B.

PY - 2011/12

Y1 - 2011/12

M3 - Conference paper

T2 - The Tenth Annual Pre-ICIS Workshop on HCI Research in MIS

Y2 - 4 December 2011

ER -