Do Actions Speak Louder than Voices? The Impact of Observational Learning and Electronic Word of Mouth on Consumer Purchase Decisions and the Moderating Role of Consumer Expertise.

Bo Xiao, Christy M K Cheung, Ivy L.B. Liu

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusSubmitted - Dec 2011
EventThe Tenth Annual Pre-ICIS Workshop on HCI Research in MIS - Shanghai, China
Duration: 4 Dec 2011 → …

Conference

ConferenceThe Tenth Annual Pre-ICIS Workshop on HCI Research in MIS
Period4/12/11 → …

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