Directing the Dialogue: The Relationship Between YouTube Videos and the Comments They Spur

Stephanie Edgerly; Emily K. Vraga; Kajsa E. Dalrymple; Timothy Macafee; Timothy K F FUNG

doi:10.1080/19331681.2013.794120

Directing the Dialogue: The Relationship Between YouTube Videos and the Comments They Spur

Stephanie Edgerly^*, Emily K. Vraga, Kajsa E. Dalrymple, Timothy Macafee, Timothy K F FUNG

^*Corresponding author for this work

Department of Communication Studies

Research output: Contribution to journal › Journal article › peer-review

27 Citations (Scopus)

Abstract

This study performs a content analysis of 207 YouTube videos and 45,759 comments about the Proposition 8 campaign in California. Specifically, we examine how a video's tone and focus are related to comment features. We find consistent support for the flow of information from topics mentioned in the video to topics addressed in commentary, as well as uptake of an uncivil tone from the video to the comments. Implications are discussed for promoting higher quality online information exchanges and the democratic merits of social media.

Original language	English
Pages (from-to)	276-292
Number of pages	17
Journal	Journal of Information Technology and Politics
Volume	10
Issue number	3
DOIs	https://doi.org/10.1080/19331681.2013.794120
Publication status	Published - 2013

Scopus Subject Areas

Computer Science(all)
Sociology and Political Science
Public Administration

User-Defined Keywords

Content analysis
Internet
politics
social media
YouTube

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10.1080/19331681.2013.794120

Cite this

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abstract = "This study performs a content analysis of 207 YouTube videos and 45,759 comments about the Proposition 8 campaign in California. Specifically, we examine how a video's tone and focus are related to comment features. We find consistent support for the flow of information from topics mentioned in the video to topics addressed in commentary, as well as uptake of an uncivil tone from the video to the comments. Implications are discussed for promoting higher quality online information exchanges and the democratic merits of social media.",

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Directing the Dialogue: The Relationship Between YouTube Videos and the Comments They Spur

Abstract

Scopus Subject Areas

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