Digital Cultural Heritage of HKBU's School of Communication: An Inside-Out Engagement Approach to Community of Practice

Angela Mak; Helen Ching; Rebekah Wong

Digital Cultural Heritage of HKBU's School of Communication: An Inside-Out Engagement Approach to Community of Practice

Research output: Chapter in book/report/conference proceeding › Chapter › peer-review

Abstract

This project involved over 250 students and 70 alumni, faculty, and staff collectively in developing the first digital heritage archive portal among communication schools in Hong Kong and Asia Pacific with two main goals: to showcase HKBU School of Communication's rich education history and cultural heritage and help current communication students at HKBU to understand and attain the graduate attributes in HKBU's whole person education. Using an inside-out approach with oral history, students developed and published the stories shared by communication alumni, faculty, and staff via the project portal and Facebook page over three academic years. In the co-creation process, students learnt about how the school motto, "Truth is Virtue," and HKBU's whole person education helped them shape and build a strong profession in the industry and for contribution to society. This project also reconnected and engaged key stakeholders of the School over the past 50 years and formed a stronger alumni network to nurture communication students with essential HKBU graduate attributes.

Original language	English
Title of host publication	Studies on Teaching and Learning
Editors	Theresa Kwong, Lian Hee Wee, Lisa Law, King Chong
Place of Publication	Hong Kong
Publisher	Pearson Education Asia Limited
Chapter	11
Pages	175-193
Number of pages	19
Volume	5
ISBN (Print)	9789888774012
Publication status	Published - Dec 2022

User-Defined Keywords

community of practice (CoP)
digital cultural heritage
inside-out engagement
mentor-mentee approach
publishing student works
school values

Cite this

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title = "Digital Cultural Heritage of HKBU's School of Communication: An Inside-Out Engagement Approach to Community of Practice",

abstract = "This project involved over 250 students and 70 alumni, faculty, and staff collectively in developing the first digital heritage archive portal among communication schools in Hong Kong and Asia Pacific with two main goals: to showcase HKBU School of Communication's rich education history and cultural heritage and help current communication students at HKBU to understand and attain the graduate attributes in HKBU's whole person education. Using an inside-out approach with oral history, students developed and published the stories shared by communication alumni, faculty, and staff via the project portal and Facebook page over three academic years. In the co-creation process, students learnt about how the school motto, {"}Truth is Virtue,{"} and HKBU's whole person education helped them shape and build a strong profession in the industry and for contribution to society. This project also reconnected and engaged key stakeholders of the School over the past 50 years and formed a stronger alumni network to nurture communication students with essential HKBU graduate attributes.",

keywords = "community of practice (CoP), digital cultural heritage, inside-out engagement, mentor-mentee approach, publishing student works, school values",

author = "Angela Mak and Helen Ching and Rebekah Wong",

note = "Funding information: We would like to thank the alumni, faculty, and staff who are willing to contribute their stories in this Community of Practice project from Hong Kong Baptist University (COP/1718/02). Without their genuine sharing, communication students in this project would not be benefited and transformed themselves in acquiring the essential HKBU GAs and getting to know the school heritage in a bonding approach. Also, we would like to thank the following course instructors for their support in this project providing their students with guidance: Ms. Bonnie CHIU (Broadcast Journalism), Dr. Michelle HUANG (Advanced Writing for Professional Communication), Dr. Yvonne LO (Cinematic Storytelling), Dr. Florin SERBAN (Advanced Writing for Professional Communication), Dr. Eva ZHAO (Public Relations Writing). We also thank COMM public relations team Ms. Patricia CHAN and Miss Sandy CHENG for their kind assistance. Publisher copyright: {\textcopyright} Hong Kong Baptist University 2022",

year = "2022",

month = dec,

language = "English",

isbn = "9789888774012",

volume = "5",

pages = "175--193",

editor = "Theresa Kwong and Wee, {Lian Hee} and Lisa Law and King Chong",

booktitle = "Studies on Teaching and Learning",

publisher = "Pearson Education Asia Limited",

}

Digital Cultural Heritage of HKBU's School of Communication: An Inside-Out Engagement Approach to Community of Practice. / Mak, Angela; Ching, Helen; Wong, Rebekah.
Studies on Teaching and Learning. ed. / Theresa Kwong; Lian Hee Wee; Lisa Law; King Chong. Vol. 5 Hong Kong: Pearson Education Asia Limited, 2022. p. 175-193.

Research output: Chapter in book/report/conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Digital Cultural Heritage of HKBU's School of Communication

T2 - An Inside-Out Engagement Approach to Community of Practice

AU - Mak, Angela

AU - Ching, Helen

AU - Wong, Rebekah

N1 - Funding information: We would like to thank the alumni, faculty, and staff who are willing to contribute their stories in this Community of Practice project from Hong Kong Baptist University (COP/1718/02). Without their genuine sharing, communication students in this project would not be benefited and transformed themselves in acquiring the essential HKBU GAs and getting to know the school heritage in a bonding approach. Also, we would like to thank the following course instructors for their support in this project providing their students with guidance: Ms. Bonnie CHIU (Broadcast Journalism), Dr. Michelle HUANG (Advanced Writing for Professional Communication), Dr. Yvonne LO (Cinematic Storytelling), Dr. Florin SERBAN (Advanced Writing for Professional Communication), Dr. Eva ZHAO (Public Relations Writing). We also thank COMM public relations team Ms. Patricia CHAN and Miss Sandy CHENG for their kind assistance. Publisher copyright: © Hong Kong Baptist University 2022

PY - 2022/12

Y1 - 2022/12

N2 - This project involved over 250 students and 70 alumni, faculty, and staff collectively in developing the first digital heritage archive portal among communication schools in Hong Kong and Asia Pacific with two main goals: to showcase HKBU School of Communication's rich education history and cultural heritage and help current communication students at HKBU to understand and attain the graduate attributes in HKBU's whole person education. Using an inside-out approach with oral history, students developed and published the stories shared by communication alumni, faculty, and staff via the project portal and Facebook page over three academic years. In the co-creation process, students learnt about how the school motto, "Truth is Virtue," and HKBU's whole person education helped them shape and build a strong profession in the industry and for contribution to society. This project also reconnected and engaged key stakeholders of the School over the past 50 years and formed a stronger alumni network to nurture communication students with essential HKBU graduate attributes.

AB - This project involved over 250 students and 70 alumni, faculty, and staff collectively in developing the first digital heritage archive portal among communication schools in Hong Kong and Asia Pacific with two main goals: to showcase HKBU School of Communication's rich education history and cultural heritage and help current communication students at HKBU to understand and attain the graduate attributes in HKBU's whole person education. Using an inside-out approach with oral history, students developed and published the stories shared by communication alumni, faculty, and staff via the project portal and Facebook page over three academic years. In the co-creation process, students learnt about how the school motto, "Truth is Virtue," and HKBU's whole person education helped them shape and build a strong profession in the industry and for contribution to society. This project also reconnected and engaged key stakeholders of the School over the past 50 years and formed a stronger alumni network to nurture communication students with essential HKBU graduate attributes.

KW - community of practice (CoP)

KW - digital cultural heritage

KW - inside-out engagement

KW - mentor-mentee approach

KW - publishing student works

KW - school values

M3 - Chapter

SN - 9789888774012

VL - 5

SP - 175

EP - 193

BT - Studies on Teaching and Learning

A2 - Kwong, Theresa

A2 - Wee, Lian Hee

A2 - Law, Lisa

A2 - Chong, King

PB - Pearson Education Asia Limited

CY - Hong Kong

ER -

Digital Cultural Heritage of HKBU's School of Communication: An Inside-Out Engagement Approach to Community of Practice

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