Skip to main navigation Skip to search Skip to main content

Developing Consumer-Based Service Brand Equity via the Internet: The Role of Personalization and Trialability

  • Patrick Y. K. Chau*
  • , Candy K. Y. Ho
    • *Corresponding author for this work

Research output: Contribution to journal › Journal article › peer-review

14 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Developing Consumer-Based Service Brand Equity via the Internet: The Role of Personalization and Trialability'. Together they form a unique fingerprint.
Sort by:

Keyphrases

Computer Science

Social Sciences

Economics, Econometrics and Finance