Previous studies on adoption of the Internet and WWW have investigated factors affecting usage. We believe that the intention to use a technology is equally important, not only for promoting the technology but also for encouraging its voluntary continued use. Although the Triandis model has been applied to a number of technology adoption studies, its adequacy has not been assessed by using a confirmatory analysis method. Structural equation modeling may be used to assess the adequacy of the model for a technology adoption study and to compare it to alternative specifications that integrate previous research results. To prove our hypothesis, data were collected from 255 part-time MBA and diploma students. The results show that our proposed model provides a better fit than the original model. The structural path model shows the important factors that influence the intention to use the Internet/WWW as well as interrelationships between the factors. Comparing previous results on actual usage, the relative im portance of factors affecting intention formation is different.
Scopus Subject Areas
- Management Information Systems
- Information Systems
- Information Systems and Management
- Confirmatory analysis
- Internet/WWW adoption
- Triandis model of choice