Deliberative or Automatic: Disentangling the Dual Processes Behind the Persuasive Power of Online Word-of-Mouth

Keyphrases

• Online Reviews 100%
• Online Word-of-mouth 100%
• Dual Process 100%
• Persuasive Power 100%
• Consumer Attitudes 33%
• Consumer Purchase 33%
• Retailers 33%
• Product Manufacturer 33%
• Conventional Wisdom 33%
• Valence 33%
• Dual-process Theory 33%
• Relative Impact 33%
• Deliberative Process 33%
• Consumer Use 33%
• Purchase Intention 33%
• Negativity Bias 33%
• Common Belief 33%
• Persuasive Effect 33%
• Highly Exposed 33%
• Automatic Processes 33%
• Review Platforms 33%
• Platform Products 33%
• Conscious Processes 33%
• Type 2 Processing 33%

Psychology

• Consumer Attitude 100%
• Dual Process Theory 100%
• Conscious Process 100%
• Automatic Process 100%