Decision Consistency of Competitive Strategy and New Product Development

Ziqi Liao

Decision Consistency of Competitive Strategy and New Product Development

Ziqi Liao^*

^*Corresponding author for this work

Research output: Contribution to conference › Conference paper › peer-review

Abstract

This paper presents a heuristic model which enables the consistent decision-making of competitive strategy and new product development. Competitive strategy is formulated in the light of a particular market and industry environment. At the same time, new product development projects are determined in line with the competitive strategy, consumer demand, technical expertise and resource constraint.

Original language	English
Publication status	Published - 28 Jun 2006
Event	2006 INFORMS International Meeting - Sheraton Hotel & Towers Hong Kong and Holiday Inn Golden Mile, Hong Kong, China Duration: 25 Jun 2006 → 28 Jun 2006 https://3449182.fs1.hubspotusercontent-na1.net/hubfs/3449182/Program_Archives/International/INTERNATIONAL%202006%20HONG%20KONG.pdf (Link to conference programme)

Conference

Conference	2006 INFORMS International Meeting
Country/Territory	Hong Kong, China
Period	25/06/06 → 28/06/06
Internet address	https://3449182.fs1.hubspotusercontent-na1.net/hubfs/3449182/Program_Archives/International/INTERNATIONAL%202006%20HONG%20KONG.pdf (Link to conference programme)

Cite this

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title = "Decision Consistency of Competitive Strategy and New Product Development",

abstract = "This paper presents a heuristic model which enables the consistent decision-making of competitive strategy and new product development. Competitive strategy is formulated in the light of a particular market and industry environment. At the same time, new product development projects are determined in line with the competitive strategy, consumer demand, technical expertise and resource constraint.",

author = "Ziqi Liao",

year = "2006",

month = jun,

day = "28",

language = "English",

note = "2006 INFORMS International Meeting ; Conference date: 25-06-2006 Through 28-06-2006",

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AU - Liao, Ziqi

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AB - This paper presents a heuristic model which enables the consistent decision-making of competitive strategy and new product development. Competitive strategy is formulated in the light of a particular market and industry environment. At the same time, new product development projects are determined in line with the competitive strategy, consumer demand, technical expertise and resource constraint.

M3 - Conference paper

T2 - 2006 INFORMS International Meeting

Y2 - 25 June 2006 through 28 June 2006

ER -

Decision Consistency of Competitive Strategy and New Product Development

Abstract

Conference

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Cite this