Customised electronic commerce with intelligent software agents

Kwok Wai Cheung, Chun Hung Li, Ernest Chok Man Lam, Jiming Liu

Research output: Chapter in book/report/conference proceedingChapterpeer-review

Abstract

This chapter describes a conceptual framework for designing and developing software agents that will enable customized electronic commerce (CEC) and highlights several important constructs as well as their interrelationships within the framework. In particular, it examines the enabling technologies under two categories, namely, on-line cataloging and recommendation. In order to demonstrate some of the key characteristics of customized electronic commerce, this chapter also presents three prototyped software agents, namely, ETA (Electronic Tour Agent), EPA (Electronic Property Agent), and EAA (Electronic Auction Agent).


Original languageEnglish
Title of host publicationInternet commerce and software agents: Cases, technologies and opportunities
PublisherIGI Global
Pages150-176
ISBN (Electronic)9781930708884
ISBN (Print)9781930708013, 1930708017
DOIs
Publication statusPublished - 2001

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