Customer relationship investment, Renqing and relationship commitment

Research output: Chapter in book/report/conference proceeding › Conference proceeding

Original language	English
Title of host publication	Academy of Marketing Conference 2010
Publication status	Published - Jul 2010
Event	Academy of Marketing Conference 2010 - Coventry, United Kingdom Duration: 6 Jul 2010 → 8 Jul 2010

Conference	Academy of Marketing Conference 2010
Country/Territory	United Kingdom
City	Coventry
Period	6/07/10 → 8/07/10

Cite this

@inproceedings{cc0b016f4da74446a1744462dfe153dd,

title = "Customer relationship investment, Renqing and relationship commitment",

author = "Guicheng Shi and Yi-Zheng Shi and Chan, \{Kit Kwong Allan\} and Liu, \{Matthew Tingchi\} and Kim-Shyan Fam",

year = "2010",

month = jul,

language = "English",

isbn = "9781846000317",

booktitle = "Academy of Marketing Conference 2010",

note = "Academy of Marketing Conference 2010 ; Conference date: 06-07-2010 Through 08-07-2010",

}

TY - GEN

T1 - Customer relationship investment, Renqing and relationship commitment

AU - Shi, Guicheng

AU - Shi, Yi-Zheng

AU - Chan, Kit Kwong Allan

AU - Liu, Matthew Tingchi

AU - Fam, Kim-Shyan

PY - 2010/7

Y1 - 2010/7

M3 - Conference proceeding

SN - 9781846000317

BT - Academy of Marketing Conference 2010

T2 - Academy of Marketing Conference 2010

Y2 - 6 July 2010 through 8 July 2010

ER -