Customer relationship investment, Renqing and relationship commitment

Guicheng Shi, Yi-Zheng Shi, Kit Kwong Allan Chan, Matthew Tingchi Liu, Kim-Shyan Fam

Research output: Chapter in book/report/conference proceedingConference contribution

Original languageEnglish
Title of host publicationAcademy of Marketing Conference 2010
Publication statusPublished - Jul 2010
EventAcademy of Marketing Conference 2010 - Coventry, United Kingdom
Duration: 6 Jul 20108 Jul 2010

Conference

ConferenceAcademy of Marketing Conference 2010
Period6/07/108/07/10

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