Customer relationship investment, Renqing and relationship commitment

Guicheng Shi, Yi-Zheng Shi, Kit Kwong Allan Chan, Matthew Tingchi Liu, Kim-Shyan Fam

    Research output: Chapter in book/report/conference proceedingConference proceeding

    Original languageEnglish
    Title of host publicationAcademy of Marketing Conference 2010
    Publication statusPublished - Jul 2010
    EventAcademy of Marketing Conference 2010 - Coventry, United Kingdom
    Duration: 6 Jul 20108 Jul 2010


    ConferenceAcademy of Marketing Conference 2010
    Country/TerritoryUnited Kingdom

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