Customer Loyalty to Online Social Shopping Platforms: The Role of Flow Experience

Christy M K Cheung, X. Zheng, M.K.O Lee

Research output: Chapter in book/report/conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of 2014 International Conference on e-Commerce e-Administration, e-Society, e-Education, and e-Technology (e-CASE & e-Tech)
Publication statusPublished - Nov 2014
Event2014 International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology (e-CASE & e-Tech 2014) - Nagoya, Japan
Duration: 2 Apr 20144 Apr 2014

Conference

Conference2014 International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology (e-CASE & e-Tech 2014)
Period2/04/144/04/14

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