Customer Loyalty to Online Social Shopping Platforms: The Role of Flow Experience

Christy M K Cheung, X. Zheng, M.K.O Lee

    Research output: Chapter in book/report/conference proceedingConference proceeding

    Original languageEnglish
    Title of host publicationProceedings of 2014 International Conference on e-Commerce e-Administration, e-Society, e-Education, and e-Technology (e-CASE & e-Tech)
    Publication statusPublished - Nov 2014
    Event2014 International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology (e-CASE & e-Tech 2014) - Nagoya, Japan
    Duration: 2 Apr 20144 Apr 2014

    Conference

    Conference2014 International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology (e-CASE & e-Tech 2014)
    Period2/04/144/04/14

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