Customer knowledge contribution behavior in social shopping communities

Ivy L.B. Liu*, Christy M K CHEUNG, Matthew K.O. Lee

*Corresponding author for this work

Research output: Chapter in book/report/conference proceedingConference contributionpeer-review

6 Citations (Scopus)

Abstract

Social shopping communities, a special form of social media, have offered fertile ground for customers to communicate their opinions and exchange product information. Although social shopping communities have the potential to transform the way online customers acquire knowledge in everyday life, research in information systems has paid little attention to this emerging type of social media. Thus, the goal of this paper is to enhance our understanding of user behavior in this new form of community. We propose and empirically test an integrative theoretical model of customer knowledge contribution based on social capital theory. By analyzing panel data collected over two weeks from 2,251 customers in a social shopping community, we found that reputation, reciprocity, network centrality, as well as customer expertise have significant impact on customer knowledge contribution. These results contribute significantly to the literature and provide important implications for future research and practice.

Original languageEnglish
Title of host publicationProceedings of the 46th Annual Hawaii International Conference on System Sciences, HICSS 2013
Pages3604-3613
Number of pages10
DOIs
Publication statusPublished - 2013
Event46th Annual Hawaii International Conference on System Sciences, HICSS 2013 - Wailea, Maui, HI, United States
Duration: 7 Jan 201310 Jan 2013

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
ISSN (Print)1530-1605

Conference

Conference46th Annual Hawaii International Conference on System Sciences, HICSS 2013
Country/TerritoryUnited States
CityWailea, Maui, HI
Period7/01/1310/01/13

Scopus Subject Areas

  • Engineering(all)

User-Defined Keywords

  • Collective action
  • Customer knowledge contribution
  • Knowledge management
  • Public goods
  • Social media
  • Social shopping community

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