Customer knowledge contribution behavior in social shopping communities

Ivy L.B. Liu*, Christy M K CHEUNG, Matthew K.O. Lee

*Corresponding author for this work

    Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

    7 Citations (Scopus)

    Abstract

    Social shopping communities, a special form of social media, have offered fertile ground for customers to communicate their opinions and exchange product information. Although social shopping communities have the potential to transform the way online customers acquire knowledge in everyday life, research in information systems has paid little attention to this emerging type of social media. Thus, the goal of this paper is to enhance our understanding of user behavior in this new form of community. We propose and empirically test an integrative theoretical model of customer knowledge contribution based on social capital theory. By analyzing panel data collected over two weeks from 2,251 customers in a social shopping community, we found that reputation, reciprocity, network centrality, as well as customer expertise have significant impact on customer knowledge contribution. These results contribute significantly to the literature and provide important implications for future research and practice.

    Original languageEnglish
    Title of host publicationProceedings of the 46th Annual Hawaii International Conference on System Sciences, HICSS 2013
    Pages3604-3613
    Number of pages10
    DOIs
    Publication statusPublished - 2013
    Event2013 46th Hawaii International Conference on System Sciences (HICSS-46) - Wailea, Maui, HI, United States
    Duration: 7 Jan 201310 Jan 2013

    Publication series

    NameProceedings of the Annual Hawaii International Conference on System Sciences
    ISSN (Print)1530-1605

    Conference

    Conference2013 46th Hawaii International Conference on System Sciences (HICSS-46)
    Country/TerritoryUnited States
    CityWailea, Maui, HI
    Period7/01/1310/01/13

    Scopus Subject Areas

    • Engineering(all)

    User-Defined Keywords

    • Collective action
    • Customer knowledge contribution
    • Knowledge management
    • Public goods
    • Social media
    • Social shopping community

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