TY - GEN
T1 - Customer knowledge contribution behavior in social shopping communities
AU - Liu, Ivy L.B.
AU - CHEUNG, Christy M K
AU - Lee, Matthew K.O.
PY - 2013
Y1 - 2013
N2 - Social shopping communities, a special form of social media, have offered fertile ground for customers to communicate their opinions and exchange product information. Although social shopping communities have the potential to transform the way online customers acquire knowledge in everyday life, research in information systems has paid little attention to this emerging type of social media. Thus, the goal of this paper is to enhance our understanding of user behavior in this new form of community. We propose and empirically test an integrative theoretical model of customer knowledge contribution based on social capital theory. By analyzing panel data collected over two weeks from 2,251 customers in a social shopping community, we found that reputation, reciprocity, network centrality, as well as customer expertise have significant impact on customer knowledge contribution. These results contribute significantly to the literature and provide important implications for future research and practice.
AB - Social shopping communities, a special form of social media, have offered fertile ground for customers to communicate their opinions and exchange product information. Although social shopping communities have the potential to transform the way online customers acquire knowledge in everyday life, research in information systems has paid little attention to this emerging type of social media. Thus, the goal of this paper is to enhance our understanding of user behavior in this new form of community. We propose and empirically test an integrative theoretical model of customer knowledge contribution based on social capital theory. By analyzing panel data collected over two weeks from 2,251 customers in a social shopping community, we found that reputation, reciprocity, network centrality, as well as customer expertise have significant impact on customer knowledge contribution. These results contribute significantly to the literature and provide important implications for future research and practice.
KW - Collective action
KW - Customer knowledge contribution
KW - Knowledge management
KW - Public goods
KW - Social media
KW - Social shopping community
UR - http://www.scopus.com/inward/record.url?scp=84875528697&partnerID=8YFLogxK
U2 - 10.1109/HICSS.2013.159
DO - 10.1109/HICSS.2013.159
M3 - Conference proceeding
AN - SCOPUS:84875528697
SN - 9780769548920
T3 - Proceedings of the Annual Hawaii International Conference on System Sciences
SP - 3604
EP - 3613
BT - Proceedings of the 46th Annual Hawaii International Conference on System Sciences, HICSS 2013
T2 - 46th Annual Hawaii International Conference on System Sciences, HICSS 2013
Y2 - 7 January 2013 through 10 January 2013
ER -