Customer engagement in an online social platform: A conceptual model and scale development

Christy M K Cheung, Matthew K.O. Lee, Xiao Ling Jin

    Research output: Chapter in book/report/conference proceedingConference proceedingpeer-review

    105 Citations (Scopus)

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    Keyphrases

    Computer Science

    Social Sciences

    Economics, Econometrics and Finance

    Psychology