Customer Centricity and Customer Co-creation in Services: The Double-Edged Effects

Chi Kin Bennett Yim, Kimmy Wa Chan, Caleb H. Tse, Fine F. Leung

Research output: Chapter in book/report/conference proceedingChapterpeer-review

Fingerprint

Dive into the research topics of 'Customer Centricity and Customer Co-creation in Services: The Double-Edged Effects'. Together they form a unique fingerprint.

Business & Economics