Culture and brand iconicity

Carlos J. Torelli, Yuet Yee Cheng

Research output: Chapter in book/report/conference proceeding › Chapter

Original language	English
Title of host publication	Handbook of culture and consumer behavior
Publisher	Oxford University Press
Pages	274-296
Number of pages	23
ISBN (Print)	9780199388516
DOIs	https://doi.org/10.1093/acprof:oso/9780199388516.003.0013
Publication status	Published - 2015

Name	Frontiers of culture and psychology
Publisher	Oxford University Press

Access to Document

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title = "Culture and brand iconicity",

author = "Torelli, {Carlos J.} and Cheng, {Yuet Yee}",

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language = "English",

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series = "Frontiers of culture and psychology",

publisher = "Oxford University Press",

pages = "274--296",

booktitle = "Handbook of culture and consumer behavior",

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}

TY - CHAP

T1 - Culture and brand iconicity

AU - Torelli, Carlos J.

AU - Cheng, Yuet Yee

PY - 2015

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DO - 10.1093/acprof:oso/9780199388516.003.0013

M3 - Chapter

SN - 9780199388516

T3 - Frontiers of culture and psychology

SP - 274

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BT - Handbook of culture and consumer behavior

PB - Oxford University Press

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