Culture and brand iconicity

Carlos J. Torelli, Yuet Yee Cheng

Research output: Chapter in book/report/conference proceedingChapter

Original languageEnglish
Title of host publicationHandbook of culture and consumer behavior
PublisherOxford University Press
Number of pages23
ISBN (Print)9780199388516
Publication statusPublished - 2015

Publication series

NameFrontiers of culture and psychology
PublisherOxford University Press

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