Culture and brand iconicity

Carlos J. Torelli, Yuet Yee Cheng

    Research output: Chapter in book/report/conference proceedingChapter

    Original languageEnglish
    Title of host publicationHandbook of culture and consumer behavior
    PublisherOxford University Press
    Number of pages23
    ISBN (Print)9780199388516
    Publication statusPublished - 2015

    Publication series

    NameFrontiers of culture and psychology
    PublisherOxford University Press

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