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Cultural values in Hong Kong's print advertising, 1946–96
Kara K W CHAN
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Corresponding author for this work
Department of Communication Studies
Research output
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Contribution to journal
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Article
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peer-review
10
Citations (Scopus)
1
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Dive into the research topics of 'Cultural values in Hong Kong's print advertising, 1946–96'. Together they form a unique fingerprint.
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Business & Economics
Print Advertising
100%
Cultural Values
71%
Hong Kong
63%
Product Category
22%
Content Analysis
20%
Social Sciences
Hong Kong
58%
content analysis
13%
determinants
12%
time
12%
present
9%
Engineering & Materials Science
Marketing
67%