TY - JOUR
T1 - Cultural values in Hong Kong's print advertising, 1946–96
AU - Chan, Kara
N1 - Copyright:
Copyright 2019 Elsevier B.V., All rights reserved.
PY - 1999/12
Y1 - 1999/12
N2 - This paper examines a content analysis of 580 of Hong Kong's print advertisements for the period from 1946 to 1996, which was conducted using Cheng and Schweitzer's (1996) framework of cultural values. Product categories were more determinant than the time variable in accounting for changes in cultural values. The cultural values present in advertising over time were fairly consistent and the study did not support a rapid shift from utilitarian values to symbolic values over the 50 years in question.
AB - This paper examines a content analysis of 580 of Hong Kong's print advertisements for the period from 1946 to 1996, which was conducted using Cheng and Schweitzer's (1996) framework of cultural values. Product categories were more determinant than the time variable in accounting for changes in cultural values. The cultural values present in advertising over time were fairly consistent and the study did not support a rapid shift from utilitarian values to symbolic values over the 50 years in question.
UR - http://www.scopus.com/inward/record.url?scp=84993751614&partnerID=8YFLogxK
U2 - 10.1080/02650487.1999.11104777
DO - 10.1080/02650487.1999.11104777
M3 - Journal article
AN - SCOPUS:84993751614
SN - 0265-0487
VL - 18
SP - 537
EP - 554
JO - International Journal of Advertising
JF - International Journal of Advertising
IS - 4
ER -