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Cultural values in Hong Kong advertising
Kara Chan
Department of Communication Studies
Research output
:
Contribution to conference
›
Conference paper
›
peer-review
117
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Dive into the research topics of 'Cultural values in Hong Kong advertising'. Together they form a unique fingerprint.
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Keyphrases
Hong Kong
100%
Cultural Values
100%
Product Category
37%
Symbolic Value
25%
Product Type
25%
Utilitarian Value
25%
Service Type
25%
Modernity
12%
Prestige
12%
Social Status
12%
Specific Types
12%
Additive Model
12%
Products or Services
12%
Product Features
12%
Western Values
12%
Print Advertisements
12%
Quality Value
12%
Advertising Content
12%
Feelings of Being
12%
Human Feeling
12%
Popularity Value
12%
Social Sciences
Hong Kong
100%
Cultural Values
100%
Advertising
12%
Content Analysis
12%
Emotions
12%
Time Period
12%