Abstract
This chapter explores how media globalization has impacted upon cultural production and practices in a transnational context. The chapter discusses how South-South and increasingly, South-North cultural flows are challenging US cultural hegemony. It also explores the complexities of production and consumption of audio-visual media emanating from Bollywood, the world’s largest film industry. As a Southern production, Bollywood defies the US cultural hegemony, but as a mass phenomenon it produces its own version of hegemony.
| Original language | English |
|---|---|
| Title of host publication | Mediating Cultural Diversity in a Globalised Public Space |
| Editors | Isabelle Rigoni, Eugénie Saitta |
| Place of Publication | London |
| Publisher | Palgrave Macmillan |
| Pages | 119-134 |
| Number of pages | 16 |
| Edition | 1st |
| ISBN (Electronic) | 9781137283405 |
| ISBN (Print) | 9780230348776, 9781349345779 |
| DOIs | |
| Publication status | Published - 13 Nov 2012 |
User-Defined Keywords
- Indian Language
- Film Industry
- Global Media
- Indian Film
- News Network
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