Cultural contingency in the cognitive model of entrepreneurial intention

Wai sum Siu; Eric Siu Chung Lo

doi:10.1111/j.1540-6520.2011.00462.x

Cultural contingency in the cognitive model of entrepreneurial intention

Wai sum Siu, Eric Siu Chung Lo^*

^*Corresponding author for this work

Research output: Contribution to journal › Journal article › peer-review

144 Citations (Scopus)

Abstract

This study examines the impact of individualism-collectivism orientation on the cognitive model of entrepreneurial intention in a collectivist environment (i.e., China). Using a sample of 204 MBA students from China and Hong Kong, we investigate the moderating effect of self-construal on the relationship between perceptual factors and entrepreneurial intention. The results show that the strength of perceived social norms in predicting entrepreneurial intention depends on interdependent self-construal. The resulting nonsignificance of personal attitude contradicts findings reported in individualist contexts. This study develops a sound theory to explain the cultural contingency in the cognitive model of entrepreneurial intention.

Original language	English
Pages (from-to)	147-173
Number of pages	27
Journal	Entrepreneurship Theory and Practice
Volume	37
Issue number	2
DOIs	https://doi.org/10.1111/j.1540-6520.2011.00462.x
Publication status	Published - Mar 2013

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Cultural contingency in the cognitive model of entrepreneurial intention

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