Cultural contingency in the cognitive model of entrepreneurial intention

Wai Sum SIU, Eric Siu chung Lo*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

71 Citations (Scopus)

Abstract

This study examines the impact of individualism-collectivism orientation on the cognitive model of entrepreneurial intention in a collectivist environment (i.e., China). Using a sample of 204 MBA students from China and Hong Kong, we investigate the moderating effect of self-construal on the relationship between perceptual factors and entrepreneurial intention. The results show that the strength of perceived social norms in predicting entrepreneurial intention depends on interdependent self-construal. The resulting nonsignificance of personal attitude contradicts findings reported in individualist contexts. This study develops a sound theory to explain the cultural contingency in the cognitive model of entrepreneurial intention.

Original languageEnglish
Pages (from-to)147-173
Number of pages27
JournalEntrepreneurship Theory and Practice
Volume37
Issue number2
DOIs
Publication statusPublished - Mar 2013

Scopus Subject Areas

  • Business and International Management
  • Economics and Econometrics

Fingerprint

Dive into the research topics of 'Cultural contingency in the cognitive model of entrepreneurial intention'. Together they form a unique fingerprint.

Cite this