Cultivation effects of television advertising: An urban-rural comparison

Xiao Cai, W. Fang, Kara Chan

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Aug 2007
EventAssociation for Education in Journalism and Mass Communication (AEJMC) 2007 Convention - Washington D.C, United States
Duration: 9 Aug 200712 Aug 2007

Conference

ConferenceAssociation for Education in Journalism and Mass Communication (AEJMC) 2007 Convention
Country/TerritoryUnited States
CityWashington D.C
Period9/08/0712/08/07

User-Defined Keywords

  • materialism
  • urban consumers
  • rural consumers
  • adolescents

Cite this