Cultivation effects of television advertising: An urban-rural comparison

Xiao Cai, W. Fang, Kara Chan

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Aug 2007
EventAssociation for Education in Journalism and Mass Communication (AEJMC) 2007 Convention - Washington D.C, United States
Duration: 9 Aug 200712 Aug 2007
http://www.aejmc.com/home/2011/03/2007-abstracts/

Conference

ConferenceAssociation for Education in Journalism and Mass Communication (AEJMC) 2007 Convention
Country/TerritoryUnited States
CityWashington D.C
Period9/08/0712/08/07
Internet address

User-Defined Keywords

  • materialism
  • urban consumers
  • rural consumers
  • adolescents

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